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Research papers

ARF model for evaluating media

More relevant and more realistic measures of media performance are now within our grasp. We must open our minds and we must open our pocketbooks to realise the benefits these data offer for more efficient and more effective advertising campaigns....

Catalogue: ARF Guidelines Handbook
Author: ARF (Advertising Research Foundation) B.V.
June 15, 1990
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Citation

B.V., A. (1990a, June 15). ARF model for evaluating media . ANA - ESOMAR. Retrieved September 25, 2024, from


https://ana.esomar.org/documents/arf-model-for-evaluating-media-


Research papers

Qualitative research

This is a unique occasion. It is the first time that the Advertising Research Foundation has sponsored a workshop on qualitative research: The state of the art and its future potential.

Catalogue: ARF Guidelines Handbook
Author: Rena Bartos
January 1, 1990
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Citation

Bartos , R. (1990a, January 01). Qualitative research. ANA - ESOMAR. Retrieved September 25, 2024, from


https://ana.esomar.org/documents/qualitative-research


Research papers

European reading of TV audiences

Data on TV audiences are required by TV stations, advertisers, and the public. The advent of trans-frontier multi-country TV stations in the past few years had illustrated this on a European basis. The answer to this need was PETAR (Pan-European...

Catalogue: ESOMAR Congress 1989
Author: Thomas Neumann
Company: Procter & Gamble
September 1, 1989
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Citation

Neumann, T. (1989a, September 01). European reading of TV audiences. ANA - ESOMAR. Retrieved September 25, 2024, from


https://ana.esomar.org/documents/european-reading-of-tv-audiences


Research papers

Users' working party report on 1989 activities

It is the intention of ESOMAR to increase its value to Research Users. To this end, ESOMAR has created a "Users' Working Party". Since this group and its efforts are in their infancy, it seems advantageous to shortly review the "Background" birth...

Catalogue: ESOMAR Congress 1989
Author: Kenneth J. Alman
September 1, 1989
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Citation

Alman, K. J. (1989a, September 01). Users' working party report on 1989 activities. ANA - ESOMAR. Retrieved September 25, 2024, from


https://ana.esomar.org/documents/users-working-party-report-on-1989-activities


Research papers

The third generation of qualitative research

Qualitative research has become not only a tool for determining the elements capable of orienting marketing action, but a good way, thanks to the existence of a read-write memory, of following the evolution of data from one study to the next. Today,...

Catalogue: ESOMAR Congress 1989
Author: Georges Guelfand
September 1, 1989
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Citation

Guelfand, G. (1989a, September 01). The third generation of qualitative research. ANA - ESOMAR. Retrieved September 25, 2024, from


https://ana.esomar.org/documents/the-third-generation-of-qualitative-research


Research papers

Can research agencies meet the requirements of their clients with regard to "Europe 1992"?

During the last year, the "Common Market of Europe 1992" had been the topic which has concerned politicians, managers and many other circles. For those who were meant to be very much interested in this subject, numerous talks, seminars and similar...

Catalogue: ESOMAR Congress 1989
Author: Rudolf Leibiger
Company: GfK
September 1, 1989
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Citation

Leibiger, R. (1989a, September 01). Can research agencies meet the requirements of their clients with regard to "Europe 1992"?. ANA - ESOMAR. Retrieved September 25, 2024, from


https://ana.esomar.org/documents/can-research-agencies-meet-the-requirements-of-their-clients-with-regard-to-europe-1992-


Research papers

The market research function in companies in the nineties

Opening speech from Jean-Louis Laborie at the 42nd ESOMAR Congress.

Catalogue: ESOMAR Congress 1989
Author: Jean-Louis Laborie
September 1, 1989
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Citation

Laborie, J. (1989a, September 01). The market research function in companies in the nineties. ANA - ESOMAR. Retrieved September 25, 2024, from


https://ana.esomar.org/documents/the-market-research-function-in-companies-in-the-nineties


Research papers
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Citation

Laborie, J. (1989a, September 01). The market research function in companies in the nineties (French). ANA - ESOMAR. Retrieved September 25, 2024, from


https://ana.esomar.org/documents/the-market-research-function-in-companies-in-the-nineties-french-


Research papers

The third generation of qualitative research (French)

Qualitative research has become not only a tool for determining the elements capable of orienting marketing action, but a good way, thanks to the existence of a read-write memory, of following the evolution of data from one study to the next. Today,...

Catalogue: ESOMAR Congress 1989
Author: Georges Guelfand
September 1, 1989
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Citation

Guelfand, G. (1989a, September 01). The third generation of qualitative research (French). ANA - ESOMAR. Retrieved September 25, 2024, from


https://ana.esomar.org/documents/the-third-generation-of-qualitative-research-french-