Abstract:
Opening speech from Jean-Louis Laborie at the 42nd ESOMAR Congress.
This could also be of interest:
Research Papers
The market research function in companies in the nineties
Catalogue: ESOMAR Congress 1989
Author: Jean-Louis Laborie
 
September 1, 1989
Research Papers
The use of marketing research in large French companies
Catalogue: ESOMAR Congress 1974: The Challenges Facing Marketing Research
Authors: Patrick Le Maire, Yves Evrard
 
September 1, 1974
Research Papers
Market research in insurance companies
Catalogue: The European Marketing Research Review 1967
Author: Rolf Fröhner
 
August 1, 1967
