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The market research function in companies in the nineties

Date of publication: September 1, 1989

Catalogue: ESOMAR Congress 1989

Author: Jean-Louis Laborie

Abstract:

Opening speech from Jean-Louis Laborie at the 42nd ESOMAR Congress.

Jean-Louis Laborie

Author

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Research Papers

Resourcing the marketing research capability

Catalogue: ESOMAR Congress 1989

Author: John D. F. Martyn

 

September 1, 1989

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Citation

Martyn, J. D. (1989a, September 01). Resourcing the marketing research capability. ANA - ESOMAR. Retrieved December 09, 2023, from


https://ana.esomar.org/documents/resourcing-the-marketing-research-capability


Research Papers

Travelling so fast, they can't stop for research?

Catalogue: ESOMAR Congress 1995: Making The Decision

Authors: Richard L.P. Hugen, Mariette M. Meulman

Company: IPM Research & Advies

September 1, 1995

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Citation

Hugen and Meulman (1995a, September 01). Travelling so fast, they can't stop for research?. ANA - ESOMAR. Retrieved December 09, 2023, from


https://ana.esomar.org/documents/travelling-so-fast-they-can-t-stop-for-research-


Research Papers

Research without borders

Catalogue: Congress 2012: Accelerating Excellence

Authors: C. Frederic John, Liz Moore, Anna Mariano

Companies: MasterCard, Chrysalis Partners

September 13, 2012

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Citation

John, Moore and Mariano (2012a, September 13). Research without borders. ANA - ESOMAR. Retrieved December 09, 2023, from


https://ana.esomar.org/documents/research-without-borders


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Citation

Laborie, J. (1989a, September 01). The market research function in companies in the nineties. ANA - ESOMAR. Retrieved December 09, 2023, from


https://ana.esomar.org/documents/research-without-borders