Resources Library by ANA

From the dusted drawer to the top of the pile

The main objective of this study is to determine the status quo of sharing market research results by both the agency and company/client, and to explore new ways of sharing these results for a high impact and forward integration. In this study we...

Catalogue: Congress 2017: Visionary

Authors: Jasper Melchers, Iris van Loon

Company: SKIM

October 26, 2017

Breaking news!

The news media has adapted extremely well to evolving technology to become even more engaging and relevant in peoples’ lives. What can we learn from this to increase our impact and relevance as qualitative researchers?The objective of this paper...

Catalogue: Global Qualitative 2017: Back to the future

Author: Shobha Prasad

Company: Drshti Strategic Research Service pvt. Ltd.

October 17, 2017

From the dusted drawer to the top of the pile

The main objective of this study is to determine the status quo of sharing market research results by both the agency and company/client, and to explore new ways of sharing these results for a high impact and forward integration. In this study we...

Catalogue: Congress 2017: Visionary

Authors: Jasper Melchers, Julia Gornandt, Iris van Loon, Joey Ophof

Company: SKIM

September 5, 2017

Is VR the auto industry's sleeping giant?

Mockups are dead? VR is here. Implications for product and design research.

Catalogue: Big Data World 2017: Smart Data Integration

Author: Narith Panh

Company: Ipsos MRBI

January 15, 2017

The Wave of automation

Uncovering Automation surf or dive: 5 surfing lessons from a researcher.

Catalogue: Big Data World 2017: Smart Data Integration

Author: Dmitry Gaiduk

Company: CoolTool Inc

January 15, 2017

The marketing impact score

This presentation answers a key client question: what is the right Marketing Metric?

Catalogue: Big Data World 2017: Smart Data Integration

Authors: Caroline Smiley, Fiona Blades

Company: MESH Experience

January 15, 2017

The alchemy of customer segmentation

Exploring how adapting multiple methodologies along with triangulation actually solve the puzzle of segmentation and impacts the big business drivers.

Catalogue: Big Data World 2017: Smart Data Integration

Author: Apala Sabde

January 15, 2017

Breaking news!

The news media has adapted extremely well to evolving technology to become even more engaging and relevant in peoples' lives. What can we learn from this to increase our impact and relevance as qualitative researchers?

Catalogue: Global Qualitative 2017: Back to the future

Author: Shobha Prasad

Company: Drshti Strategic Research Service pvt. Ltd.

January 11, 2017

Beyond the hype

The use and the impact of the Virtual Reality in the research industry.

Catalogue: Global Qualitative 2017: Back to the future

Authors: Jim Mott, Peter Thomas

Company: BAMM Ltd.

January 11, 2017