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Spiers, S. (2002a, February 17). Lessons from consumer marketing. ANA - ESOMAR. Retrieved June 16, 2024, from
https://ana.esomar.org/documents/lessons-from-consumer-marketing
Castillo and Hopkins (2002a, February 17). Why DTC advertising has failed in the United States and how it can succeed . ANA - ESOMAR. Retrieved June 16, 2024, from
Spiers and Blakely (2001a, September 23). Recognizing the role of the consumer in pharmaceutical research. ANA - ESOMAR. Retrieved June 16, 2024, from
https://ana.esomar.org/documents/recognizing-the-role-of-the-consumer-in-pharmaceutical-research
Schmidt, M. F. (2001a, May 01). eBusiness changes global and strategic marketing . ANA - ESOMAR. Retrieved June 16, 2024, from
https://ana.esomar.org/documents/ebusiness-changes-global-and-strategic-marketing-
Bologna, J. (2001a, April 01). Knowing the future. ANA - ESOMAR. Retrieved June 16, 2024, from
https://ana.esomar.org/documents/knowing-the-future
Huisman, D. (2001a, April 01). Global healthcare. ANA - ESOMAR. Retrieved June 16, 2024, from
https://ana.esomar.org/documents/global-healthcare
Karkera and Raval (2001a, April 01). Mergers and acquisition . ANA - ESOMAR. Retrieved June 16, 2024, from
https://ana.esomar.org/documents/mergers-and-acquisition-
Mackenzie and Clerinx (2001a, April 01). Strategic market segmentation. ANA - ESOMAR. Retrieved June 16, 2024, from
https://ana.esomar.org/documents/strategic-market-segmentation
Partridge and Kamer (2001a, February 11). Speed, power and efficiency. ANA - ESOMAR. Retrieved June 16, 2024, from
https://ana.esomar.org/documents/speed-power-and-efficiency