Global healthcare

Date of publication: April 1, 2001

Author: Dirk Huisman

Abstract:

The pharmaceutical and medical instruments industries have become global industries. The industries have evolved from a group of independent affiliates to virtual organizations with locations all over the world. At the same time there is a booming number of new competitors, often innovative and technology driven and venture capital funded, who enter the market and play according to different rules. All these changes require that we look at our industries, strategies and practices from the outside in.

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