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Harvey, J. (1976a, November 24). The different structure of veterinary practice. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/the-different-structure-of-veterinary-practice
Reekie, D. (1976a, June 15). Price policy, commercial success and therapeutic advantage of pharmaceutical innovation. ANA - ESOMAR. Retrieved September 27, 2024, from
Frisch and Le Maire (1975a, August 01). How to reward interviews (French). ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/how-to-reward-interviews-french-
Frisch and Le Maire (1975a, August 01). How to reward interviews. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/how-to-reward-interviews
Bright and Stammers (1975a, March 01). Tracking and predicting new product penetration. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/tracking-and-predicting-new-product-penetration
Burton, J. S. (1975a, March 01). Concept testing in the pre-launch phase. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/concept-testing-in-the-pre-launch-phase
Bigant and Tuvee (1975a, March 01). From broad concept to market test or "the cowl makes the monk" . ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/from-broad-concept-to-market-test-or-the-cowl-makes-the-monk-
Maitland, C. N. (1975a, March 01). The difficulties and practicalities of advertising testing amongst doctors. ANA - ESOMAR. Retrieved September 27, 2024, from
Batt, M. J. (1975a, March 01). The selection of promotional media. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/the-selection-of-promotional-media