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König, Lakaschus and Lovell (1965a, June 15). The measurement of pupil dilation as a market research tool. ANA - ESOMAR. Retrieved September 22, 2024, from
https://ana.esomar.org/documents/the-measurement-of-pupil-dilation-as-a-market-research-tool
Berent, P. H. (1965a, June 15). Red herrings in advertising research. ANA - ESOMAR. Retrieved September 22, 2024, from
https://ana.esomar.org/documents/red-herrings-in-advertising-research
Flögel, H. (1964a, June 15). Significativity of the persuasion degree in the judgements expressed in the interviewing process, and a procedure for measuring it. ANA - ESOMAR. Retrieved September 22, 2024, from
B.V., E. (1963a, August 01). Studies in readership. ANA - ESOMAR. Retrieved September 22, 2024, from
https://ana.esomar.org/documents/studies-in-readership
Rusby, P. A. (1962a, June 15). Research into housewife shopping patterns in Great Britain. ANA - ESOMAR. Retrieved September 22, 2024, from
https://ana.esomar.org/documents/research-into-housewife-shopping-patterns-in-great-britain
Veraart, M. (1962a, June 15). The use of a consumer panel for psychological market research. ANA - ESOMAR. Retrieved September 22, 2024, from
https://ana.esomar.org/documents/the-use-of-a-consumer-panel-for-psychological-market-research
Veraart, M. (1962a, June 15). The use of a consumer panel for psychological market research (French). ANA - ESOMAR. Retrieved September 22, 2024, from
Godwin, R. D. (1962a, June 15). Some problems in the definition and measurement of advertising penetration; and an enquiry into two alternative methods for measuring one component. ANA - ESOMAR. Retrieved September 22, 2024, from
Smolensky, P. (1961a, June 15). Methods of quantification in motivation research (German). ANA - ESOMAR. Retrieved September 22, 2024, from
https://ana.esomar.org/documents/methods-of-quantification-in-motivation-research-german-