Significativity of the persuasion degree in the judgements expressed in the interviewing process, and a procedure for measuring it

Date of publication: June 15, 1964

Author: Herbert Flögel

Abstract:

The problem of evaluating judgements obtained by questioning is an open one. If such Judgements are to be used as a basis for market policy decisions, we must be certain they are valid. They must be differentiated and analysed. This should be based on the one hand on familiarity with and the importance of the problem, and on the other hand the processing of the problem, the extent of problem maturity. Here measurement of these called conviction degree will be a valuable indicator. It Is considered that this method will help in the refinement of market research methods. Permanently changing economic conditions are forcing us to improve our methods and continuously to seek new research possibilities.

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