Resources Library by ANA

Innovation diffusion in the digital age

Grounded in social science, the first to know innovations diffusion demonstrates the role of different categories of innovators in spreading the word of mouth. Is it possible to combine it with a data system to further support its predictability?

Catalogue: Fusion 2018 (Big Data World + Global Qualitative)

Author: Lida Huji

November 11, 2018

Research World (May-June 2017)

Virtual reality, artificial intelligence, nano-technology, automated interviewing, the list is complex and changing by the day. So what’s hot and what’s not? What’s about to come screaming out of the starting gates taking all of us by...

Catalogue: Research World 2017

Author: ESOMAR B.V.

June 1, 2017

Virtual future: Real Life or fantasy

Virtual technologies are in a perpetual state of motion with new developments changing and evolving to create new and exciting possibilities. Get up to date on the latest technologies in common use (e.g., virtual shopping, virtual banking, virtual...

Catalogue: Congress 2012: Accelerating Excellence

Authors: Andrew Reid, Matt Kleinschmit, Richard Rizzo

Company: Vision Critical

September 13, 2012

Revue Française du Marketing (Avril 2011)

Ces dernières années, une tendance très netteest apparue dans l'économie mondiale à se tournervers les opérations à l'échelon international. Pourcertaines compagnies, le souci de «devenir international» ou de «devenir...

Catalogue: ADETEM: Revue Française du Marketing

Author: ADETEM

Company: ADETEM

April 1, 2011

Painting simplicity

Almost nobody doubts of the importance of innovation for retail success. it is also evident that the shopping experience plays a key role in stimulating customers not only to purchase once, but also to return. The challenge is to decide which road is...

Catalogue: Retail and Shopper 2009: The Voice Of The Shopper

Authors: Paulina Salazar, Lluis Martinez-Ribes

March 4, 2009

How to validate a new MR tool?

What is happening in a grocery store? What kinds of market research methods are capable of mirroring or replicating customer behaviour in this dynamic environment? Gaming computing has become an important area in computer science and can be used to...

Catalogue: ESOMAR Conference 2005: Innovate!

Authors: Haagen Saether-Larsen, Ingvar Tjostheim

February 27, 2005

Research World (January 2004)

We will also try to shed more light on the international dimensions of the profession, which new developments and breakthroughs are worth noting, and what are the cross-cultural contributions of existing approaches and tools. And on an increasing...

Catalogue: Research World 2004

Author: ESOMAR B.V.

January 1, 2004

The future of simulated test markets

The changes occurring in new product marketing and business management that will require significant changes to Simulated Test Market (STM) models are addressed. Specifically, current STM models are not well suited for the future marketing world of...

Catalogue: ESOMAR Congress 2002: Consolidation Or Renewal?

Author: Joseph Willke

Company: Nielsen

September 22, 2002

A paradox of product innovation

This paper is about product innovation and introduction. More specifically a framework for understanding the relationships between innovation category characteristics and successful new product innovation and introduction is introduced and...

Catalogue: ESOMAR Congress 1999: The Race For Innovation

Authors: Jean-Jacques Vandenheede, Bettina Hoffmann, Leone Aardse, Phillip A. Cartwright

Companies: Nielsen, Ernst and Young Services Pty Ltd

September 1, 1999