Research World (January 2004)

Date of publication: January 1, 2004

Catalogue: Research World 2004

Author: ESOMAR B.V.

Abstract:

We will also try to shed more light on the international dimensions of the profession, which new developments and breakthroughs are worth noting, and what are the cross-cultural contributions of existing approaches and tools. And on an increasing level we will try to discuss the most important issues, looking at them from various points of view -for instance, how to define the profession’s work terrain, now that the borders with other disciplines are becoming more blurred, but also other subjects like the renaissance of the client side, the impact of continuously developing technology, the challenges concerning skills and competences, the privacy issues and representation of the industry as well as the adaptation and adoption of quality standards and sharing of best practice.

ESOMAR B.V.

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