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Baur and Doeblin (1983a, November 02). Choosing the right product. ANA - ESOMAR. Retrieved September 25, 2024, from
https://ana.esomar.org/documents/choosing-the-right-product
Broadbent, S. (1982a, June 15). Models of the effects of advertising. ANA - ESOMAR. Retrieved September 25, 2024, from
https://ana.esomar.org/documents/models-of-the-effects-of-advertising
Papadopoulos, N. (1982a, June 15). Strategic marketing in times of shortages . ANA - ESOMAR. Retrieved September 25, 2024, from
https://ana.esomar.org/documents/strategic-marketing-in-times-of-shortages-
Böcker, F. (1982a, June 15). Brand choice and price effect . ANA - ESOMAR. Retrieved September 25, 2024, from
https://ana.esomar.org/documents/brand-choice-and-price-effect-
Lehtinen, U. (1981a, October 01). Models of organizational decision making. ANA - ESOMAR. Retrieved September 25, 2024, from
https://ana.esomar.org/documents/models-of-organizational-decision-making
Agostini and Steinberg (1980a, June 15). Predicting media schedule effectiveness by the 'media planex' method . ANA - ESOMAR. Retrieved September 25, 2024, from
https://ana.esomar.org/documents/predicting-media-schedule-effectiveness-by-the-media-planex-method-
Grønholdt, L. (1980a, June 15). A dynamic response model. ANA - ESOMAR. Retrieved September 25, 2024, from
https://ana.esomar.org/documents/a-dynamic-response-model
Lewandowski and Stöwsand (1979a, March 01). Marketing models for use in practice. ANA - ESOMAR. Retrieved September 25, 2024, from
https://ana.esomar.org/documents/marketing-models-for-use-in-practice
Schweiger, G. (1977a, August 28). Perceived risk (German). ANA - ESOMAR. Retrieved September 25, 2024, from
https://ana.esomar.org/documents/perceived-risk-german-