Abstract:
Within the paper we present a stochastic brand choice price model which is a real decision model. The model is applied to the German potato- products 5 market using G&I-consumer panel data. The model is parameterised and its validity is elaborated. Based on the estimations a robust market share model is proposed demonstrating the effect of different brands and its prices on the brandsâ market share.
This could also be of interest:
Research Papers
Brand effect
Catalogue: ESOMAR Automotive Marketing Conference 2002
Authors: Claudia Chin, Simon Wilson, Nathalie Sannino
 
March 4, 2002
Research Papers
Brand choice modelling
Catalogue: New Monograph Series Vol.5: Brand Choice Modelling
Author: Ian D. Greig
 
June 15, 1998
Research Papers
Brand/price trade-off
Catalogue: Seminar 1987: Micro And Macro Market Modelling
Author: Rory P. Morgan
 
October 26, 1987
