Back

Brand choice and price effect

Date of publication: June 15, 1982

Catalogue: Seminar 1982: The Effective Use Of Panels

Author: Franz Böcker

Abstract:

Within the paper we present a stochastic brand choice price model which is a real decision model. The model is applied to the German potato- products 5 market using G&I-consumer panel data. The model is parameterised and its validity is elaborated. Based on the estimations a robust market share model is proposed demonstrating the effect of different brands and its prices on the brands’ market share.

Franz Böcker

Author

This is a long description of some author details.

  • PDF
Fad and progress in motivation research Authors: Herta Herzog
Methodological considerations regarding marketing research for consumer durable goods Authors: Leif Holbaek-Hanssen
Service after sale and studies of market for business Authors: Archibald Maddock Crossley
Some comments on the use of 3D and strip film Authors: Henry Charles Briant
The "steps-and-parts" model for polling Authors: Stuart Carter Dodd, Chahin Turabian
What are durable and capital goods? Authors: N. H. Pearson
Advertising and marketing research (French) Authors: Philippe De Vendeuvre
Consumers economic expectations and intentions as revealed by sample surveys Authors: Henry Durant
Economic forecasts with special reference to field studies Authors: Jan van Rees
Market research for petroleum products in the automotive field Authors: D. Leerentveld
×

Citation

Böcker, F. (1982a, June 15). Brand choice and price effect . ANA - ESOMAR. Retrieved June 23, 2025, from


https://ana.esomar.org/documents/brand-choice-and-price-effect-