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Brand choice and price effect

Date of publication: June 15, 1982

Catalogue: Seminar 1982: The Effective Use Of Panels

Author: Franz Böcker

Abstract:

Within the paper we present a stochastic brand choice price model which is a real decision model. The model is applied to the German potato- products 5 market using G&I-consumer panel data. The model is parameterised and its validity is elaborated. Based on the estimations a robust market share model is proposed demonstrating the effect of different brands and its prices on the brands’ market share.

Franz Böcker

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Brand effect

Catalogue: ESOMAR Automotive Marketing Conference 2002

Authors: Claudia Chin, Simon Wilson, Nathalie Sannino

 

March 4, 2002

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Citation

Chin, Wilson and Sannino (2002a, March 04). Brand effect . ANA - ESOMAR. Retrieved April 26, 2024, from


https://ana.esomar.org/documents/brand-effect-


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Brand choice modelling

Catalogue: New Monograph Series Vol.5: Brand Choice Modelling

Author: Ian D. Greig

 

June 15, 1998

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Citation

Greig, I. D. (1998a, June 15). Brand choice modelling. ANA - ESOMAR. Retrieved April 26, 2024, from


https://ana.esomar.org/documents/brand-choice-modelling


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Brand/price trade-off

Catalogue: Seminar 1987: Micro And Macro Market Modelling

Author: Rory P. Morgan

 

October 26, 1987

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Citation

Morgan, R. P. (1987a, October 26). Brand/price trade-off . ANA - ESOMAR. Retrieved April 26, 2024, from


https://ana.esomar.org/documents/brand-price-trade-off-


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Citation

Böcker, F. (1982a, June 15). Brand choice and price effect . ANA - ESOMAR. Retrieved April 26, 2024, from


https://ana.esomar.org/documents/brand-price-trade-off-