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Research papers

Socio-psychological characteristics of book-buyers in the book stores in comparison with book club members

Over the last 4-5 years there has been, in Italy, a rapid growth of book clubs as against a fairly contained growth of book sales in the book stores. This rapid growth has been caused by a type of public which is generally different from that of Book...

Catalogue: Seminar 1979: Publishing And The Communications Industry
Author: Arnaldo Aisa
November 1, 1979
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Citation

Aisa, A. (1979a, November 01). Socio-psychological characteristics of book-buyers in the book stores in comparison with book club members. ANA - ESOMAR. Retrieved May 24, 2024, from


https://ana.esomar.org/documents/socio-psychological-characteristics-of-book-buyers-in-the-book-stores-in-comparison-with-book-club-members


Research papers

Psychographics and its practical application to the publishing business

This paper shows the findings of the first psychographics conducted in Italy on a national sample representative of the adult population ageing from 18 to 65 years and the practical application to a family weekly magazine which has a wide...

Catalogue: Seminar 1979: Publishing And The Communications Industry
Author: Costantino Jannacone
November 1, 1979
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Citation

Jannacone, C. (1979a, November 01). Psychographics and its practical application to the publishing business. ANA - ESOMAR. Retrieved May 24, 2024, from


https://ana.esomar.org/documents/psychographics-and-its-practical-application-to-the-publishing-business


Research papers

Control techniques in a sample survey

The analysis described in this report concerns the control techniques used in sample surveys , and is based on a ten-year experience made by field work in this area and specifically applied to the survey on the Italian Periodical Press Readership by...

Catalogue: ESOMAR Congress 1979: The Challenge Of Eighties
Authors: Angela Amoroso, Costantino Jannacone
June 15, 1979
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Citation

Amoroso and Jannacone (1979a, June 15). Control techniques in a sample survey. ANA - ESOMAR. Retrieved May 24, 2024, from


https://ana.esomar.org/documents/control-techniques-in-a-sample-survey


Research papers

Time perception as a social indicator

This paper deals with the concept of time perception and with specific research carried out to assess and measure some of the problems related to the temporal orientation of a city. Unlike chronological time, which is based on a universal,...

Catalogue: Seminar 1978: Social Research in the Public Sector
Author: Gabriele Morello
December 1, 1978
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Citation

Morello, G. (1978a, December 01). Time perception as a social indicator. ANA - ESOMAR. Retrieved May 24, 2024, from


https://ana.esomar.org/documents/time-perception-as-a-social-indicator


Research papers

The use of research in socio-political decisions

The authors put forward a personal view of the development of social research in Italy since the end of World War II. They describe some of the difficulties inherent in commissioning and interpreting this type of research. Examples are given about...

Catalogue: ESOMAR Congress 1977: Research For Decision Making
Authors: Vincenzo Cesareo, Patrick G. M. Standen
June 15, 1977
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Citation

Cesareo and Standen (1977a, June 15). The use of research in socio-political decisions. ANA - ESOMAR. Retrieved May 24, 2024, from


https://ana.esomar.org/documents/the-use-of-research-in-socio-political-decisions


Research papers

Magazine contents and the needs of different sociological segments of readers

The object of the study was to identify the market opportunity for two Mondadori weeklies on the basis of characteristics of the readership and its expectations from the magazines. The research area was made up by the readership of the two magazines...

Catalogue: ESOMAR Congress 1976: Research That Works For Today's Marketing Problems
Authors: Vittorio Liberanome, Gilberto Valentini
June 15, 1976
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Citation

Liberanome and Valentini (1976a, June 15). Magazine contents and the needs of different sociological segments of readers. ANA - ESOMAR. Retrieved May 24, 2024, from


https://ana.esomar.org/documents/magazine-contents-and-the-needs-of-different-sociological-segments-of-readers


Research papers

Magazine contents and the needs of different sociological segments of readers (Italian)

The object of the study was to identify the market opportunity for two Mondadori weeklies on the basis of characteristics of the readership and its expectations from the magazines. The research area was made up by the readership of the two magazines...

Catalogue: ESOMAR Congress 1976: Research That Works For Today's Marketing Problems
Authors: Vittorio Liberanome, Gilberto Valentini
June 15, 1976
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Citation

Liberanome and Valentini (1976a, June 15). Magazine contents and the needs of different sociological segments of readers (Italian). ANA - ESOMAR. Retrieved May 24, 2024, from


https://ana.esomar.org/documents/magazine-contents-and-the-needs-of-different-sociological-segments-of-readers-italian-


Research papers

In what way does the quantitative "mix" of subject-matter pre-determine sales and readership profiles?

The quantitative mix of a publication's editorial matter undoubtedly plays a basic role in pre-determining the reader's profile and consequently its circulation. I have intentionally inverted the two elements, because circulation is a function of the...

Catalogue: Seminar 1974: Editorial Research In The Publishing Industry
Author: Maria Macchi
June 15, 1974
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Citation

Macchi, M. (1974a, June 15). In what way does the quantitative "mix" of subject-matter pre-determine sales and readership profiles?. ANA - ESOMAR. Retrieved May 24, 2024, from


https://ana.esomar.org/documents/in-what-way-does-the-quantitative-mix-of-subject-matter-pre-determine-sales-and-readership-profiles-


Research papers

The point of view of management towards market research in general and editorial research in particular

The author will try to carry out this welcome task by attempting to give a synthetic picture of the market and of the environment of the country which is host to this seminar (Italy) then going on to relate some experiences of his company. In many...

Catalogue: Seminar 1974: Editorial Research In The Publishing Industry
Author: Napoleone Jesurum
June 15, 1974
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Citation

Jesurum, N. (1974a, June 15). The point of view of management towards market research in general and editorial research in particular. ANA - ESOMAR. Retrieved May 24, 2024, from


https://ana.esomar.org/documents/the-point-of-view-of-management-towards-market-research-in-general-and-editorial-research-in-particular