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Magazine contents and the needs of different sociological segments of readers

Date of publication: June 15, 1976

Catalogue: ESOMAR Congress 1976: Research That Works For Today's Marketing Problems

Authors: Vittorio Liberanome, Gilberto Valentini

Abstract:

The object of the study was to identify the market opportunity for two Mondadori weeklies on the basis of characteristics of the readership and its expectations from the magazines. The research area was made up by the readership of the two magazines under review and that of 4 other competing magazines, leaders in the publishing segment which was thought to be of major interest. The study was conducted by integrating the experiences and results of various subsequent stages into one organic plan.

Vittorio Liberanome

Author

This is a long description of some author details.

Gilberto Valentini

Author

This is a long description of some author details.

Research Papers

New opportunities in magazine marketing

Catalogue: Seminar 1976: Research Into Distribution Problems And Consumer Purchasing Behaviour For The Publishing Industry

Author: Michael Bird

 

December 1, 1976

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Citation

Bird, M. (1976a, December 01). New opportunities in magazine marketing. ANA - ESOMAR. Retrieved December 04, 2023, from


https://ana.esomar.org/documents/new-opportunities-in-magazine-marketing


Research Papers

Application of discriminant analysis to the Italian readership survey data

Catalogue: Seminar 1972: Marketing And Research In The Publishing Industry

Author: Gilberto Valentini

 

June 15, 1972

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Citation

Valentini, G. (1972a, June 15). Application of discriminant analysis to the Italian readership survey data . ANA - ESOMAR. Retrieved December 04, 2023, from


https://ana.esomar.org/documents/application-of-discriminant-analysis-to-the-italian-readership-survey-data-


Research Papers

Psychographics and its practical application to the publishing business

Catalogue: Seminar 1979: Publishing And The Communications Industry

Author: Costantino Jannacone

 

November 1, 1979

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Citation

Jannacone, C. (1979a, November 01). Psychographics and its practical application to the publishing business. ANA - ESOMAR. Retrieved December 04, 2023, from


https://ana.esomar.org/documents/psychographics-and-its-practical-application-to-the-publishing-business


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Citation

Liberanome and Valentini (1976a, June 15). Magazine contents and the needs of different sociological segments of readers. ANA - ESOMAR. Retrieved December 04, 2023, from


https://ana.esomar.org/documents/psychographics-and-its-practical-application-to-the-publishing-business