The object of the study was to identify the market opportunity for two Mondadori weeklies on the basis of characteristics of the readership and its expectations from the magazines. The research area was made up by the readership of the two magazines under review and that of 4 other competing magazines, leaders in the publishing segment which was thought to be of major interest. The study was conducted by integrating the experiences and results of various subsequent stages into one organic plan.
Catalogue: Seminar 1976: Research Into Distribution Problems And Consumer Purchasing Behaviour For The Publishing Industry
Author: Michael Bird
December 1, 1976
Author: Costantino Jannacone
November 1, 1979
- This could also be of interest