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Control techniques in a sample survey

Date of publication: June 15, 1979

Catalogue: ESOMAR Congress 1979: The Challenge Of Eighties

Authors: Angela Amoroso, Costantino Jannacone

Abstract:

The analysis described in this report concerns the control techniques used in sample surveys , and is based on a ten-year experience made by field work in this area and specifically applied to the survey on the Italian Periodical Press Readership by the Italian population aged 15 and above. This survey was commissioned by twenty publishers of periodical magazines and provides with the characteristics of readers of more than 60 publications; agencies use it for preparing their media plans in advertising campaigns.

Angela Amoroso

Author

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Costantino Jannacone

Author

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Amoroso and Jannacone (1979a, June 15). Control techniques in a sample survey. ANA - ESOMAR. Retrieved June 23, 2025, from


https://ana.esomar.org/documents/how-to-determine-the-size-of-a-sample-