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Control techniques in a sample survey

Date of publication: June 15, 1979

Catalogue: ESOMAR Congress 1979: The Challenge Of Eighties

Authors: Angela Amoroso, Costantino Jannacone

Abstract:

The analysis described in this report concerns the control techniques used in sample surveys , and is based on a ten-year experience made by field work in this area and specifically applied to the survey on the Italian Periodical Press Readership by the Italian population aged 15 and above. This survey was commissioned by twenty publishers of periodical magazines and provides with the characteristics of readers of more than 60 publications; agencies use it for preparing their media plans in advertising campaigns.

Angela Amoroso

Author

This is a long description of some author details.

Costantino Jannacone

Author

This is a long description of some author details.

Research Papers

Acceptance, refusal and return rates in French panels dealing with radio and television audience research

Catalogue: ESOMAR Congress 1977: Research For Decision Making

Authors: D. Martinet, Jacqueline Aglietta

 

June 15, 1977

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Citation

Martinet and Aglietta (1977a, June 15). Acceptance, refusal and return rates in French panels dealing with radio and television audience research. ANA - ESOMAR. Retrieved September 29, 2023, from


https://ana.esomar.org/documents/acceptance-refusal-and-return-rates-in-french-panels-dealing-with-radio-and-television-audience-research


Research Papers

Weighting of non proportional samples

Catalogue: ESOMAR Congress 1964

Author: Giorgio Marbach

 

June 15, 1964

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Citation

Marbach, G. (1964a, June 15). Weighting of non proportional samples. ANA - ESOMAR. Retrieved September 29, 2023, from


https://ana.esomar.org/documents/weighting-of-non-proportional-samples


Research Papers

The behaviour of the participants in a household

Catalogue: Seminar 1972: Panels

Author: D. Reidel

Company: GfK

June 15, 1972

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Citation

Reidel, D. (1972a, June 15). The behaviour of the participants in a household. ANA - ESOMAR. Retrieved September 29, 2023, from


https://ana.esomar.org/documents/the-behaviour-of-the-participants-in-a-household


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Citation

Amoroso and Jannacone (1979a, June 15). Control techniques in a sample survey. ANA - ESOMAR. Retrieved September 29, 2023, from


https://ana.esomar.org/documents/the-behaviour-of-the-participants-in-a-household