Abstract:
The analysis described in this report concerns the control techniques used in sample surveys , and is based on a ten-year experience made by field work in this area and specifically applied to the survey on the Italian Periodical Press Readership by the Italian population aged 15 and above. This survey was commissioned by twenty publishers of periodical magazines and provides with the characteristics of readers of more than 60 publications; agencies use it for preparing their media plans in advertising campaigns.
Research Papers
Weighting of non proportional samples
Catalogue: ESOMAR Congress 1964
Author: Giorgio Marbach
 
June 15, 1964
Research Papers
The behaviour of the participants in a household
Catalogue: Seminar 1972: Panels
Author: D. Reidel
Company: GfK
June 15, 1972
