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(2022a, September 23). Moving Perceptions = More Revenue. ANA - ESOMAR. Retrieved June 21, 2024, from
https://ana.esomar.org/documents/moving-perceptions-more-revenue-11958
(2022a, September 23). The Future of Privacy-Centric Advertising Measurement. ANA - ESOMAR. Retrieved June 21, 2024, from
https://ana.esomar.org/documents/the-future-of-privacy-centric-advertising-measurement-11954
Ford, S. (2020a, November 02). Applying AI to real shopper behaviour in real stores. ANA - ESOMAR. Retrieved June 21, 2024, from
https://ana.esomar.org/documents/applying-ai-to-real-shopper-behaviour-in-real-stores
Falser, Waidelich and Walter (2020a, September 16). Finding the 80% rotten apples in your innovation pipeline. ANA - ESOMAR. Retrieved June 21, 2024, from
https://ana.esomar.org/documents/finding-the-80-rotten-apples-in-your-innovation-pipeline
Mohan, Dughi, Roy and Mamoria (2020a, September 14). Seed audiences: 'From not knowing you to tapping into millions like you'. ANA - ESOMAR. Retrieved June 21, 2024, from
Brenner and Graves (2019a, September 08). From glass half full to glass overflowing. ANA - ESOMAR. Retrieved June 21, 2024, from
https://ana.esomar.org/documents/from-glass-half-full-to-glass-overflowing-10689
Alarcón and Lemoine (2019a, April 09). Advertisement evaluation: The case of Volkswagen (Spanish). ANA - ESOMAR. Retrieved June 21, 2024, from
https://ana.esomar.org/documents/advertisement-evaluation-the-case-of-volkswagen-spanish-
Gansle, M. (2018a, December 12). LITERALLY picking consumers' brains for better advertising effectiveness. ANA - ESOMAR. Retrieved June 21, 2024, from
Gruber and Robillard (2018a, September 23). True ROI of influencers . ANA - ESOMAR. Retrieved June 21, 2024, from
https://ana.esomar.org/documents/true-roi-of-influencers-