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Stockmann, F. (1981a, June 15). Advertising in Europe . ANA - ESOMAR. Retrieved June 20, 2024, from
https://ana.esomar.org/documents/advertising-in-europe-
Boos, R. W. (1981a, June 15). The outlook for publishing in Europe. ANA - ESOMAR. Retrieved June 20, 2024, from
https://ana.esomar.org/documents/the-outlook-for-publishing-in-europe
Biangslev, I. (1981a, May 01). Optimising newspaper sales . ANA - ESOMAR. Retrieved June 20, 2024, from
https://ana.esomar.org/documents/optimising-newspaper-sales-
Wilson, W. J. (1980a, June 15). The case of primary readership. ANA - ESOMAR. Retrieved June 20, 2024, from
https://ana.esomar.org/documents/the-case-of-primary-readership
Ochs, M. B. (1979a, November 01). Adapting packaged goods research techniques to the development of new magazines. ANA - ESOMAR. Retrieved June 20, 2024, from
Clemens, J. (1979a, November 01). Measuring editorial needs . ANA - ESOMAR. Retrieved June 20, 2024, from
https://ana.esomar.org/documents/measuring-editorial-needs-
McLellan, I. (1979a, November 01). Star track. ANA - ESOMAR. Retrieved June 20, 2024, from
https://ana.esomar.org/documents/star-track
Bird, M. (1979a, November 01). Planning and monitoring a successful magazine launch. ANA - ESOMAR. Retrieved June 20, 2024, from
https://ana.esomar.org/documents/planning-and-monitoring-a-successful-magazine-launch
Antoine and Salomon (1979a, November 01). Cultural industries. ANA - ESOMAR. Retrieved June 20, 2024, from
https://ana.esomar.org/documents/cultural-industries