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Videos

How a start-up used qualitative research and Big Data to disrupt the sports nutrition market

Using lessons learned from managing mainstream brands including Budweiser and Transformers, Len Dunne will show how Elivar is using both qual and smart data to create brand awareness and plan for global domination.

Catalogue: ESOMAR Smart Data Lab
Author: Len Dunne
November 4, 2019
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Citation

Dunne, L. (2019a, November 04). How a start-up used qualitative research and Big Data to disrupt the sports nutrition market. ANA - ESOMAR. Retrieved June 02, 2024, from


https://ana.esomar.org/documents/how-a-start-up-used-qualitative-research-and-big-data-to-disrupt-the-sports-nutrition-market-10970


Magazines

Research World (September 2019)

This issue is both a celebration and an investigation of the power, opportunities and pitfalls inherent in the huge leaps in technology affecting consumer intelligence. We look at the new horizons available to us, the types of talent that will be...

Catalogue: Research World 2019
Author: ESOMAR B.V.
September 1, 2019
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Citation

B.V., E. (2019a, September 01). Research World (September 2019) . ANA - ESOMAR. Retrieved June 02, 2024, from


https://ana.esomar.org/documents/research-world-september-2019-


Videos

How a start-up used qualitative research and Big Data to disrupt the sports nutrition market

Using lessons learned from managing mainstream brands including Budweiser and Transformers, Len Dunne will show how Elivar is using both qual and smart data to create brand awareness and plan for global domination.

Catalogue: Fusion 2018 (Big Data World + Global Qualitative)
Author: Len Dunne
November 11, 2018
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Citation

Dunne, L. (2018a, November 11). How a start-up used qualitative research and Big Data to disrupt the sports nutrition market. ANA - ESOMAR. Retrieved June 02, 2024, from


https://ana.esomar.org/documents/how-a-start-up-used-qualitative-research-and-big-data-to-disrupt-the-sports-nutrition-market


Research papers

Reconciling contradicting facts by instituting a "hierarchy of truth" to bust myths

See how J&J leveraged data and intuition by applying control systems engineering techniques and deep qualitative insights in its Vision Care franchise. Given market structure complexity, learnings apply across FMCG/regulated categories.

Catalogue: Congress 2018
Authors: Vittorio Raimondi, Pavi Gupta
September 23, 2018
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Citation

Raimondi and Gupta (2018a, September 23). Reconciling contradicting facts by instituting a "hierarchy of truth" to bust myths. ANA - ESOMAR. Retrieved June 02, 2024, from


https://ana.esomar.org/documents/reconciling-contradicting-facts-by-instituting-a-hierarchy-of-truth-to-bust-myths


Magazines

Revue Française du Marketing (Juin 2014)

Depuis quelque temps, on parle beaucoup des neurosciences et du comportementdu consommateur. Les travaux académiques sur la question se sontmultipliés de même que l'offre privée en la matière. Il était donc tempsde faire un point...

Catalogue: ADETEM: Revue Française du Marketing
Author: ADETEM
Company: ADETEM
June 1, 2014
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Citation

, A. (2014a, June 01). Revue Française du Marketing (Juin 2014). ANA - ESOMAR. Retrieved June 02, 2024, from


https://ana.esomar.org/documents/revue-fran-aise-du-marketing-juin-2014-


Magazines

Research World (May 2005)

There are numerous anecdotes demonstrating how inventors and entrepreneurs had no clear vision of how new products would be adopted or used. Because of the lack of growth in a lot of markets, efforts are being stepped up to identify successful new...

Catalogue: Research World 2005
Author: ESOMAR B.V.
May 1, 2005
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Citation

B.V., E. (2005a, May 01). Research World (May 2005). ANA - ESOMAR. Retrieved June 02, 2024, from


https://ana.esomar.org/documents/research-world-may-2005-


Research papers

Competitive intelligence on the Net

This paper examines the ways in which firms use the internet and its contents to conduct competitive intelligence. Due to the increased access to competitive data and the elimination of geographic boundaries, the internet raises new concerns about...

Catalogue: ESOMAR Net Effects 2001
Authors: Sylvia Long-Tolbert, Patrick E. Murphy
February 11, 2001
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Citation

Long-Tolbert and Murphy (2001a, February 11). Competitive intelligence on the Net. ANA - ESOMAR. Retrieved June 02, 2024, from


https://ana.esomar.org/documents/competitive-intelligence-on-the-net


Research papers

Strangers in the bank

The article presents how technical development, changing customer behaviour and lower barriers to entry into financial services markets open up opportunities for players from other industries to enter the industry traditionally dominated by banks....

Catalogue: Financial Markets In Turbulent Times 1999: Guidance From Marketing Research
Author: Christian Reber
September 1, 1999
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Citation

Reber, C. (1999a, September 01). Strangers in the bank. ANA - ESOMAR. Retrieved June 02, 2024, from


https://ana.esomar.org/documents/strangers-in-the-bank


Research papers

Consumer VS. producer

If competitive intelligence professionals are to add value to organisational imperatives intelligence must become a central component of users decision-making processes. Competitive intelligence must make a material difference to the agendas of...

Catalogue: Seminar 1999: Market and Competitive Intelligence
Author: Douglas C. Bernhardt
March 1, 1999
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Citation

Bernhardt, D. C. (1999a, March 01). Consumer VS. producer . ANA - ESOMAR. Retrieved June 02, 2024, from


https://ana.esomar.org/documents/consumer-vs-producer-