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Research papers

Undercover story

It is an accepted fact that covers influence magazine purchase. As the number of titles on the UK market continues to increase, competition intensifies for shelf space, and the importance of a good cover becomes greater, While theories on cover...

Catalogue: Seminar 1985: Quality In Publishing
Authors: Vivienne Jones, Simon Woolfries
November 27, 1985
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Citation

Jones and Woolfries (1985a, November 27). Undercover story. ANA - ESOMAR. Retrieved June 03, 2024, from


https://ana.esomar.org/documents/undercover-story


Research papers

The challenge from television

The paper examines the printed media in Europe from the point of view of the advertiser and his advertising agencies, with reference to the emerging importance of the electronic audio-visual media. It attempts to trace shifting consumer priorities...

Catalogue: Seminar 1985: Quality In Publishing
Author: Charles C. Dawson
November 27, 1985
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Citation

Dawson , C. C. (1985a, November 27). The challenge from television. ANA - ESOMAR. Retrieved June 03, 2024, from


https://ana.esomar.org/documents/the-challenge-from-television


Research papers

The importance of service management when entering into competition with other sectors

In the current situation of intensified competition with other financial institutions it is in my view necessary to gear the bank's marketing approach to the needs of the customers - and focus on their many different needs. Success is reserved to...

Catalogue: Seminar 1985: Assessing And Improving The Quality Of Financial Services
Author: Lars von Bahr
June 15, 1985
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Citation

von Bahr, L. (1985a, June 15). The importance of service management when entering into competition with other sectors. ANA - ESOMAR. Retrieved June 03, 2024, from


https://ana.esomar.org/documents/the-importance-of-service-management-when-entering-into-competition-with-other-sectors


Research papers

Implications of a strategic/competitor focus on the application and process of marketing research

This paper presents a brief review of a structural approach to competitor analysis: A review which includes a presentation of several strategic planning models particularly those involving a competition approach. To help understand the role of...

Catalogue: ESOMAR Congress 1985: Broadening The Uses Of Research
Author: Michael Parent
June 15, 1985
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Citation

Parent, M. (1985a, June 15). Implications of a strategic/competitor focus on the application and process of marketing research. ANA - ESOMAR. Retrieved June 03, 2024, from


https://ana.esomar.org/documents/implications-of-a-strategic-competitor-focus-on-the-application-and-process-of-marketing-research


Research papers

Assessing the competition

Companies compete against each other in a complex struggle for customers, capital, and organisational resources. The ultimate objective is to achieve and maintain the coveted status of "industry leader". The basic goal is survival. In this continuous...

Catalogue: EPHMRA/ESOMAR Seminar 1985: Pharmaceutical Competitor Analysis
Author: William L. Sammon
February 27, 1985
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Citation

Sammon, W. L. (1985a, February 27). Assessing the competition. ANA - ESOMAR. Retrieved June 03, 2024, from


https://ana.esomar.org/documents/assessing-the-competition


Research papers

Competition with other sector: A global strategy

In a highly regulated industry such as banking, competition from other sectors is something that you first try to avoid by regulation, making it legally impossible for those sectors to enter the fields traditionally reserved to banking.

Catalogue: Seminar 1985: Assessing And Improving The Quality Of Financial Services
Author: Eduardo Merigó
February 1, 1985
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Citation

Merigó , E. (1985a, February 01). Competition with other sector: A global strategy . ANA - ESOMAR. Retrieved June 03, 2024, from


https://ana.esomar.org/documents/competition-with-other-sector-a-global-strategy-


Research papers

How to make the most of your brand

This example shows well that this way of reasoning and its pertaining techniques made it possible to find a competitive locating which helped to endow red AMBASSADEUR with a strong personality and to use at the same time all the potentialities of the...

Catalogue: ESOMAR Congress 1984: What We Have Learned From The Recession
Authors: Richard Lancestre, Anne Marie Naud
June 15, 1984
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Citation

Lancestre and Naud (1984a, June 15). How to make the most of your brand. ANA - ESOMAR. Retrieved June 03, 2024, from


https://ana.esomar.org/documents/how-to-make-the-most-of-your-brand


Research papers

How to make the most of your brand (French)

This example shows well that this way of reasoning and its pertaining techniques made it possible to find a competitive locating which helped to endow red AMBASSADEUR with a strong personality and to use at the same time all the potentialities of the...

Catalogue: ESOMAR Congress 1984: What We Have Learned From The Recession
Authors: Anne Marie Naud, Richard Lancestre
June 15, 1984
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Citation

Naud and Lancestre (1984a, June 15). How to make the most of your brand (French). ANA - ESOMAR. Retrieved June 03, 2024, from


https://ana.esomar.org/documents/how-to-make-the-most-of-your-brand-french-


Research papers

Perception and positioning of private and public financial institutions

On the Belgian market, private and public (or para-public) financial institutions are competing with each other and proposing certainly and at least to the public at large and to the small and middle sized companies products or services of which the...

Catalogue: EFMA/ESOMAR Seminar 1982: How Research Can Help Financial Organisations Communicate Internally And Externally
Author: Jean Quatresooz
June 15, 1982
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Citation

Quatresooz, J. (1982a, June 15). Perception and positioning of private and public financial institutions. ANA - ESOMAR. Retrieved June 03, 2024, from


https://ana.esomar.org/documents/perception-and-positioning-of-private-and-public-financial-institutions