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Webinars
What makes for a successful, growing research agency?
The secret to growing a successful research agency is really no secret at all. It is all around us, exemplified by those companies who consistently grow, both in size and in stature. In this webinar, we will examine the evidence before us - what...
Catalogue: Webinars 2021
Authors: Simon Chadwick, Jeffrey Henning
April 21, 2021
Videos
Taking the bull by its horns
The more the data, the more the noise! Insights from a remote local event have deep implications for all Multinationals as Protectionism grows globally. Are you listening? Is your brand future proofed?
Catalogue: Congress 2018
Author: Ruchira Jain
September 23, 2018
Research papers
Taking the bull by its horns
The more the data, the more the noise! Insights from a remote local event have deep implications for all Multinationals as Protectionism grows globally. Are you listening? Is your brand future proofed?Through this paper, we share the journey of...
Catalogue: Congress 2018
Author: Ruchira Jain
September 23, 2018
Videos
Today and tomorrow
Dr. Meiselman has worked in sensory and consumer research for many decades, and has seen this field change dramatically from a focus on unbranded, unpackaged products to a wide spectrum including the product, the person consuming that product, and...
Catalogue: Sensory Forum 2015: Marketing Meets Science
Author: Herb Meiselman
June 15, 2015
Research papers
Ode to the unsung hero - Navigating the turbulent waters of research
This presentation provides a sneak peek into the multi-million research practice that aims to take one of the world's most-valued brands to lead its markets. It depicts how Coca-Cola has engineered a solution to one of research's oldest problems: how...
Catalogue: Congress 2012: Accelerating Excellence
Authors: Javier Quinones, Veronica Moreno, Patricio Pagani
Companies: Infotools, The Coca-Cola Company
September 13, 2012
Videos
A fresh round of drinks
The ongoing global recession makes it exceedingly difficult for brands to remain distinct and popular, especially in a market as competitive as the Eastern European beer market. This presentation demonstrates the merits of using the natural human...
Catalogue: CEE Research Forum 2012: Global Fuel For Local Boost!
Authors: Yvan Goupil, Jonathan Gable
June 15, 2012
Research papers
A fresh round of drinks
The ongoing global recession makes it exceedingly difficult for brands to remain distinct and popular, especially in a market as competitive as the Eastern European beer market. This paper demonstrates the merits of using the natural human powers of...
Catalogue: CEE Research Forum 2012: Global Fuel For Local Boost!
Authors: Jonathan Gable, Yvan Goupil
March 26, 2012
Research papers
A fresh look at our eyes
Innovation in the competitive mascara market dates from the 1950s. To go beyond incremental innovation and redefine category boundaries, InProcess capitalized on its anthropocentric approach and its methods in complexity management to provide LVMH...
Catalogue: Congress 2011: Impact
Authors: Germaine Gazano, Christophe Rebours
September 18, 2011
Research papers
