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Research papers

Where has all the science gone?

Marketing Research is embroiled in an attempted coup d'etat, where many of the old values of a scientific discipline are being shed in favor of the exciting new possibilities of a Web 2.0 world. This paper suggests that it is not yet time to abandon...

Catalogue: Congress 2008: Frontiers
Author: Stephen P. Needel
September 26, 2008
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Citation

Needel, S. P. (2008a, September 26). Where has all the science gone?. ANA - ESOMAR. Retrieved September 20, 2024, from


https://ana.esomar.org/documents/where-has-all-the-science-gone-


Research papers

Marketing research in 2038

In the year 2038, ESOMAR's newly-formed Committee for Industry Standards devised the ultimate plan. They would reshape the Future by changing the Past. The plan called for someone - or rather something - that felt no pity. No pain. No fear. Something...

Catalogue: Congress 2008: Frontiers
Author: Teddy Langschmidt
September 26, 2008
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Citation

Langschmidt, T. (2008a, September 26). Marketing research in 2038. ANA - ESOMAR. Retrieved September 20, 2024, from


https://ana.esomar.org/documents/marketing-research-in-2038


Magazines

Revue Française du Marketing (Juillet 2008)

Le numéro de la RFM que nous vous servons aujourd'hui se compose de quatrearticles, dont les deux premiers, traduits de l'anglais, représentent la pensée européenne sur l'évolution des études, tandis que les deux...

Catalogue: ADETEM: Revue Française du Marketing
Author: ADETEM
Company: ADETEM
July 1, 2008
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Citation

, A. (2008a, July 01). Revue Française du Marketing (Juillet 2008). ANA - ESOMAR. Retrieved September 20, 2024, from


https://ana.esomar.org/documents/revue-fran-aise-du-marketing-juillet-2008-


Research papers

Building innovation

It may come as no surprise that research is seldom praised for its ability to nurture innovative ideas. We've interviewed some international and UK-based clients and creative agencies about their experiences of research in idea development, and...

Catalogue: Innovate 2008
Author: Lucy Blakemore
Company: Gravity Planning & Research Ltd
June 16, 2008
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Citation

Blakemore, L. (2008a, June 16). Building innovation. ANA - ESOMAR. Retrieved September 20, 2024, from


https://ana.esomar.org/documents/building-innovation


Research papers

The paradox of success

Failure is the essential ingredient that nobody talks about or acknowledges and everyone tries desperately and understandably to avoid. But as any inventor, creative or entrepreneur knows, great ideas are not born perfect but are forged in the...

Catalogue: Congress 2008: Frontiers
Author: John Kearon
Company: BrainJuicer
June 15, 2008
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Citation

Kearon, J. (2008a, June 15). The paradox of success . ANA - ESOMAR. Retrieved September 20, 2024, from


https://ana.esomar.org/documents/the-paradox-of-success-


Research papers

The power of co-creation

What does this massive change regarding innovation paradigm and the role of the consumer mean for market research? this year’s congress theme is “frontiers” and the purpose of the following case study is to demonstrate that...

Catalogue: Congress 2008: Frontiers
Author: Richard Gehling
June 15, 2008
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Citation

Gehling, R. (2008a, June 15). The power of co-creation . ANA - ESOMAR. Retrieved September 20, 2024, from


https://ana.esomar.org/documents/the-power-of-co-creation-


Research papers

Once gotten, not forgotten

Lidia Oie, responsible for the Qualitative Studies Area at one of the biggest marketing research enterprises in Latin America, will describe the uses and achievements of deprivation studies. This technique allows to identify the value that a product...

Catalogue: Latin America 2008
Author: Lidia Oie Jiques
Company: Ipsos MRBI
May 13, 2008
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Citation

Jiques, L. O. (2008a, May 13). Once gotten, not forgotten. ANA - ESOMAR. Retrieved September 20, 2024, from


https://ana.esomar.org/documents/once-gotten-not-forgotten


Research papers

A global method, a local approach

This paper aims to demonstrate that by looking at the particularly Japanese factors influencing the focus group dynamic and circumstances, the Japanese focus group can become a more useful and even stimulating methodology.This paper will argue that...

Catalogue: Asia Pacific 2008
Author: Drago Djourov
Company: Flamingo
April 9, 2008
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Citation

Djourov, D. (2008a, April 09). A global method, a local approach. ANA - ESOMAR. Retrieved September 20, 2024, from


https://ana.esomar.org/documents/a-global-method-a-local-approach


Research papers

Determining the market for a new vaccine

Melanoma is a degenerative malignancy of the pigment-producing cells, which are found predominantly in the outer layer of the skin. Usually, melanoma begins on the surface of the skin, but it can grow down into deeper layers, ultimately reaching the...

Catalogue: Global Healthcare 2008: Consumer Choice
Authors: Henry Gazay, Corinne Hardy
February 6, 2008
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Citation

Gazay and Hardy (2008a, February 06). Determining the market for a new vaccine. ANA - ESOMAR. Retrieved September 20, 2024, from


https://ana.esomar.org/documents/determining-the-market-for-a-new-vaccine