Resources Library by ANA

Research in popular culture

The talented people we want to attract to our profession are likely to have only a basic knowledge of who we are and what we do, as do most of the public.This paper explores the image of market and social research portrayed in film, television,...

Catalogue: Asia Pacific 2007

Authors: John Sergeant, James Lane

March 12, 2007

Catch them young...and watch them grow…

This paper provides a unique methodology that builds future growth in talent, revenue and reach in the market research industry of Asia Pacific, especially in emerging and under-developed markets.The pilot study uses secondary schools as hubs and...

Catalogue: Asia Pacific 2007

Author: Caz Tebbutt Dennis

Company: Tebbutt Research

March 12, 2007

DoQu-dramas!

This paper is based on feedback from scientifically selected user groups to assess a Doqu-Drama against a regular PowerPoint presentation for impact on retention and recall, assimilation of consumer insights and better application of research...

Catalogue: Qualitative 2006

Authors: Caz Tebbutt Dennis, Radhecka Roy

Company: Tebbutt Research

October 8, 2006

Cognitive neuroscience, marketing and research

This paper addresses what cognitive neuroscience really means for marketing, assesses the relevance of cognitive neuroscience techniques, like brain imaging, to marketing research. Academic scientist perspectives are combined with marketing research...

Catalogue: Congress 2006: Foresight

Authors: Jane Raymond, Graham Page

September 17, 2006

Designeffect

Until now designers, brand managers and researchers around the world had to do without a validated research instrument to predict effects of design.This paper explains how the Dutch Designers Association changed this by initiating and developing a...

Catalogue: Congress 2006: Foresight

Authors: Jos Vink, Gert Kootstra, Pieter van Ginkel

Company: Blauw Research

September 17, 2006

Before the after-shock

Foresight and intuition are interlinked. This paper posits that foresight and prediction are a function of good and intuitive thinking on the part of researchers and research buyers.Intuition is our 'adaptive unconscious'. All of us have this...

Catalogue: Congress 2006: Foresight

Author: Anumita Sharma

September 17, 2006

The patient has left the building- What next?

The Cardio-Thoracic Surgery Group (CTC) at the Nieuwegein-based St Antonius Hospital is highly renowned for its innovation and expertise in the field of pulmonary and cardiac surgery. ADV market Research is a dutch-based market research agency...

Catalogue: Global Healthcare 2006

Authors: Adriaan Ackers, Antoine Driessen, Wim Jan van Boven

June 15, 2006

The non-existing frontier

Innovation is not simply a buzzword, but is becoming a reality within organizations. Market research is positioned as the natural place for user-centered innovation within companies, but this is not always recognized. Ronald Burt's ideas concerning...

Catalogue: Innovate 2006

Authors: Luis Arnal, José Tapia

Company: INSITUM

May 10, 2006

Breakthrough innovation

Traditionally market research is seen as a part of Marketing with its core task to support Marketing and R&D in their relations with consumers.The Market Researcher can do more - that is to help the functions come up with efficient innovative...

Catalogue: Innovate 2006

Author: Alexei Bogdanov

May 10, 2006