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Research papers

New products and market research

The degree of newness or innovation of a new product may vary greatly - ranging from a new brand in an established product field, which differs only slightly from existing brands in the product category, to a product involving an entirely new...

Catalogue: The European Marketing Research Review 1967
Author: Robert L. Day
August 1, 1967
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Citation

Day, R. L. (1967a, August 01). New products and market research. ANA - ESOMAR. Retrieved June 09, 2024, from


https://ana.esomar.org/documents/new-products-and-market-research


Research papers

Market research in insurance companies

In investigating the market for the services of insurance companies, the problems which market research has to solve are quite different in character from those that arise in industries which market manufactures, whether consumer or investment goods....

Catalogue: The European Marketing Research Review 1967
Author: Rolf Fröhner
August 1, 1967
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Citation

Fröhner, R. (1967a, August 01). Market research in insurance companies. ANA - ESOMAR. Retrieved June 09, 2024, from


https://ana.esomar.org/documents/market-research-in-insurance-companies


Research papers

The market considered as a system in equilibrium and analysis of the factors governing its condition

This report is an attempt to identify, from observations made, the factors which affect the level of a market and the relative position of each manufacturer in the market. The observations used were made with the help of a Consumer Panel, a sample of...

Catalogue: ESOMAR Congress 1966
Author: C. Solard
September 1, 1966
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Citation

Solard, C. (1966a, September 01). The market considered as a system in equilibrium and analysis of the factors governing its condition. ANA - ESOMAR. Retrieved June 09, 2024, from


https://ana.esomar.org/documents/the-market-considered-as-a-system-in-equilibrium-and-analysis-of-the-factors-governing-its-condition


Research papers

The market considered as a system in equilibrium and analysis of the factors governing its condition (French)

This report is an attempt to identify, from observations made, the factors which affect the level of a market and the relative position of each manufacturer in the market. The observations used were made with the help of a Consumer Panel, a sample of...

Catalogue: ESOMAR Congress 1966
Author: C. Solard
September 1, 1966
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Citation

Solard, C. (1966a, September 01). The market considered as a system in equilibrium and analysis of the factors governing its condition (French). ANA - ESOMAR. Retrieved June 09, 2024, from


https://ana.esomar.org/documents/the-market-considered-as-a-system-in-equilibrium-and-analysis-of-the-factors-governing-its-condition-french-


Research papers

The logic of models in market research

From the definition of market research, we see that the explicit formulation of the hypotheses , and their formalisation in a "model", constitute a very important guide to the observation or picking out of the data; and they provide a useful frame of...

Catalogue: The European Marketing Research Review 1966
Author: Pietro Gennaro
August 1, 1966
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Citation

Gennaro, P. (1966a, August 01). The logic of models in market research. ANA - ESOMAR. Retrieved June 09, 2024, from


https://ana.esomar.org/documents/the-logic-of-models-in-market-research


Research papers

Market research in Eastern Europe

It is interesting to note that market research in all Eastern European countries has gone through similar stages of development. It began with simple household panels, followed by larger retail traders' panels and then became market research proper.

Catalogue: The European Marketing Research Review 1966
Author: Paul Zieber
August 1, 1966
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Citation

Zieber, P. (1966a, August 01). Market research in Eastern Europe. ANA - ESOMAR. Retrieved June 09, 2024, from


https://ana.esomar.org/documents/market-research-in-eastern-europe


Research papers

Market research in the development of advertising for new products

I must tread warily therefore in addressing a gathering of distinguished market researchers on their own subject. So in dealing with the use of market research in the development of advertising for new products, I certainly do not intend to discuss...

Catalogue: Seminar 1966: The Role of Market Research In The Creation of Advertising
Author: John C. Dunkley
June 1, 1966
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Citation

Dunkley, J. C. (1966a, June 01). Market research in the development of advertising for new products. ANA - ESOMAR. Retrieved June 09, 2024, from


https://ana.esomar.org/documents/market-research-in-the-development-of-advertising-for-new-products


Research papers

Market research in Switzerland

There is no exact information available on market research. Compared with scientific research in the various fields and extensive marketing activities at home and abroad, market research is still very modestly used. Indications however are that the...

Catalogue: ESOMAR Yearbook 1964-1965
Author: G. J. Krampf
June 15, 1965
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Citation

Krampf, G. J. (1965a, June 15). Market research in Switzerland. ANA - ESOMAR. Retrieved June 09, 2024, from


https://ana.esomar.org/documents/market-research-in-switzerland


Research papers

Recent developments of market research in Italy

A new phase in Market Research ? Perhaps it can hardly be considered, hut there has certainly been during these last few years an evolution towards greater specialisation. Many companies have been setting up their own Research Departments either on a...

Catalogue: ESOMAR Yearbook 1964-1965
Author: Edoarda Sanna
June 15, 1965
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Citation

Sanna, E. (1965a, June 15). Recent developments of market research in Italy. ANA - ESOMAR. Retrieved June 09, 2024, from


https://ana.esomar.org/documents/recent-developments-of-market-research-in-italy