Recent developments of market research in Italy

Date of publication: June 15, 1965

Author: Edoarda Sanna

Abstract:

A new phase in Market Research ? Perhaps it can hardly be considered, hut there has certainly been during these last few years an evolution towards greater specialisation. Many companies have been setting up their own Research Departments either on a large or small scale and are now using market research directly in some form or other usually adapting the various techniques to their specific needs.

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