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Research papers

Recent developments and future trends in marketing research in Japan using new electronic media

Five years ago, when there were heated discussions on emerging new electronic media in Japan, I wrote an article for a Japanese trade journal, in which I discussed possible use of new media for marketing research. The new media I discussed in the...

Catalogue: ESOMAR/JMA/ARF Conference 1988: Innovation In Marketing, Advertising And Research
Author: Kazuaki Katori
Company: NTT DATA SMIS
June 15, 1988
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Citation

Katori, K. (1988a, June 15). Recent developments and future trends in marketing research in Japan using new electronic media. ANA - ESOMAR. Retrieved September 22, 2024, from


https://ana.esomar.org/documents/recent-developments-and-future-trends-in-marketing-research-in-japan-using-new-electronic-media


Research papers

The next decade

The world is quickly becoming smaller, local market conditions are shifting into the background, international marketing issues demand increased attention. Technology and the communications revolution can cause frontiers to disappear: competition is...

Catalogue: ESOMAR Congress 1987
Author: Justus Veeneklaas
Company: Philips International
September 1, 1987
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Citation

Veeneklaas, J. (1987a, September 01). The next decade . ANA - ESOMAR. Retrieved September 22, 2024, from


https://ana.esomar.org/documents/the-next-decade-


Research papers

A new service transforms members of a club into clients of a company

A new product or service can open, for some corporations, the way of re-conquering a tired clientele, or attracting a new one. The Catalonian Automobile Club (Reial Automdbil Club de Catalunya), looked at itself, until 1985 and after 80 years of...

Catalogue: ESOMAR Congress 1987
Author: Susana Tisler
September 1, 1987
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Citation

Tisler, S. (1987a, September 01). A new service transforms members of a club into clients of a company. ANA - ESOMAR. Retrieved September 22, 2024, from


https://ana.esomar.org/documents/a-new-service-transforms-members-of-a-club-into-clients-of-a-company


Research papers

The use of high quality software and inexpensive apparatus for high tech research service

This paper describes a pragmatic approach to the adaptation of the very advanced market research systems implemented in the United States to the smaller markets which predominate in Europe. The research service we speak of is based on the use of...

Catalogue: ESOMAR Congress 1987
Author: Goos Eilander
Company: Burke, Inc.
September 1, 1987
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Citation

Eilander, G. (1987a, September 01). The use of high quality software and inexpensive apparatus for high tech research service. ANA - ESOMAR. Retrieved September 22, 2024, from


https://ana.esomar.org/documents/the-use-of-high-quality-software-and-inexpensive-apparatus-for-high-tech-research-service


Research papers

A second generation of multivariate analysis contribution and applications for marketing research

A second generation of multivariate methods is now available for marketing research. This article: shows the specific characteristics and possible links of the second generation methods of multivariate analysis with the traditional first generation...

Catalogue: ESOMAR Congress 1987
Author: Pierre Valette-Florence
September 1, 1987
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Citation

Valette-Florence, P. (1987a, September 01). A second generation of multivariate analysis contribution and applications for marketing research. ANA - ESOMAR. Retrieved September 22, 2024, from


https://ana.esomar.org/documents/a-second-generation-of-multivariate-analysis-contribution-and-applications-for-marketing-research


Research papers

SME's

Successful enterprises within the whole SME structure are characterized by their high rate of flexibility. This fact forms the strength of SME's with regard to big companies. Flexibility is shown at its utmost in the ability to react effectively on...

Catalogue: Seminar 1987: M.M.I.S- Useful For The User
Author: P. van Dijk
June 15, 1987
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Citation

van Dijk, P. (1987a, June 15). SME's. ANA - ESOMAR. Retrieved September 22, 2024, from


https://ana.esomar.org/documents/sme-s


Research papers

Relating internal and external data

The purpose of this paper is to provide a short review of some of the information needs underlying the requirements for a Marketing Management Information System with particular emphasis on relating internal information to external data whether...

Catalogue: Seminar 1987: M.M.I.S- Useful For The User
Author: Anthony Dent
Company: Burke, Inc.
June 15, 1987
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Citation

Dent, A. (1987a, June 15). Relating internal and external data. ANA - ESOMAR. Retrieved September 22, 2024, from


https://ana.esomar.org/documents/relating-internal-and-external-data


Research papers

Information technology and marketing research

The purpose of the paper is, on a general level, to study the impact of information technology on marketing activities, which is to a great extent relized through marketing research. The examples that are presented focus on the more detailed and...

Catalogue: ESOMAR Congress 1987
Authors: Uolevi Lehtinen, Liisa Valikangas
June 15, 1987
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Citation

Lehtinen and Valikangas (1987a, June 15). Information technology and marketing research. ANA - ESOMAR. Retrieved September 22, 2024, from


https://ana.esomar.org/documents/information-technology-and-marketing-research


Research papers

Introduction

This section, as in earlier editions, concentrates on marketing research techniques. While the section is aimed principally at practitioners and students of market research, it may also prove useful to the market research user as a guide to the...

Catalogue: Consumer Market Research Handbook
Author: Robert M. Worcester
August 1, 1986
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Citation

Worcester, R. M. (1986a, August 01). Introduction. ANA - ESOMAR. Retrieved September 22, 2024, from


https://ana.esomar.org/documents/introduction-2866