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Research reports

Report on exploratory research on the Agua Brava range

Following the launching of the Agua Brava male toiletryrange in June 1973, research was required to generallyexamine the structure of the male toiletry market and toprovide more specific insight into the progress andestablishment of the...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
January 12, 1974
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Citation

, C. (1974a, January 12). Report on exploratory research on the Agua Brava range. ANA - ESOMAR. Retrieved June 03, 2024, from


https://ana.esomar.org/documents/report-on-exploratory-research-on-the-agua-brava-range


Research papers

Fieldwork standards and how to maintain them

I would reiterate that there should be minimum standards and training required by the Market Research Society and that buyers of market research are made aware of the companies who abide by these standards.

Catalogue: Seminar 1973: Fieldwork, Sampling And Questionnaire Design
Author: W. A. Roberts
October 1, 1973
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Citation

Roberts, W. A. (1973a, October 01). Fieldwork standards and how to maintain them. ANA - ESOMAR. Retrieved June 03, 2024, from


https://ana.esomar.org/documents/fieldwork-standards-and-how-to-maintain-them


Research papers

Comment

This commentary on the earlier sessions deals firstly with the question of whether market research can pretend to scientific status and secondly asks whether its practical value is not more tactical than strategic.

Catalogue: Seminar 1973: From Market Research To Advertising Strategy And Vice-Versa
Author: Michael Bird
June 15, 1973
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Citation

Bird, M. (1973a, June 15). Comment. ANA - ESOMAR. Retrieved June 03, 2024, from


https://ana.esomar.org/documents/comment


Research papers

Export market research for smaller organisations

The paper takes the view that increasing affluence in Europe will produce greater opportunities for developing export markets in consumer goods and that those will be attractive to smaller as well as large exporting organisations. It discusses some...

Catalogue: ESOMAR/WAPOR Congress 1973: The Application Of Market And Social Research For More Efficient Planning
Author: Howard Biggs
June 15, 1973
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Citation

Biggs, H. (1973a, June 15). Export market research for smaller organisations. ANA - ESOMAR. Retrieved June 03, 2024, from


https://ana.esomar.org/documents/export-market-research-for-smaller-organisations


Research papers

Market research in the European socialist countries

In a planned economy, market research is not only a means of market information used by producing and commercial enterprises, but is an indispensable factor for the formulation of plans for the national economy and for supervision of the fulfilment...

Catalogue: ESOMAR/WAPOR Congress 1973: The Application Of Market And Social Research For More Efficient Planning
Author: Laszlo Szabo
June 15, 1973
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Citation

Szabo, L. (1973a, June 15). Market research in the European socialist countries. ANA - ESOMAR. Retrieved June 03, 2024, from


https://ana.esomar.org/documents/market-research-in-the-european-socialist-countries


Research papers

What makes an industrial interviewer

The aim of market research should be to provide data to help solve marketing problems. This applies equally to industrial as well as consumer market research. Accepting this premise, the main task of market research, then, is to deal with commercial...

Catalogue: Seminar 1973: Industrial Marketing Research- Sampling And Interviewing Problems
Author: J. F. Dijkstra
January 1, 1973
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Citation

Dijkstra, J. F. (1973a, January 01). What makes an industrial interviewer. ANA - ESOMAR. Retrieved June 03, 2024, from


https://ana.esomar.org/documents/what-makes-an-industrial-interviewer


Research papers

Interviewer education and "make or buy" decisions in chemical market research

This paper discusses the question of educational background for interviewers in agencies and companies in the field of chemical market research. The subject chosen allows a broad coverage of the problems based on international experience. The main...

Catalogue: Seminar 1973: Industrial Marketing Research- Sampling And Interviewing Problems
Author: Karl-Heinz Ronitz
January 1, 1973
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Citation

Ronitz, K. (1973a, January 01). Interviewer education and "make or buy" decisions in chemical market research. ANA - ESOMAR. Retrieved June 03, 2024, from


https://ana.esomar.org/documents/interviewer-education-and-make-or-buy-decisions-in-chemical-market-research


Research papers

Market research as an accelerating factor in the transforming of the Yugoslav economic enterprises into market economies

It is our aim to illustrate the goals of market investigations, seen from the viewpoint of possibilities for encouraging the continuous development of the Yugoslav economy.

Catalogue: ESOMAR Congress 1972: Marketing In A Changing World
Author: T. Karpati
September 1, 1972
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Citation

Karpati, T. (1972a, September 01). Market research as an accelerating factor in the transforming of the Yugoslav economic enterprises into market economies. ANA - ESOMAR. Retrieved June 03, 2024, from


https://ana.esomar.org/documents/market-research-as-an-accelerating-factor-in-the-transforming-of-the-yugoslav-economic-enterprises-into-market-economies


Research papers

Comment on the seminar

As we suggested at the Seminar, a first move in this direction can easily be made by the panel companies through greater openness about the implications for market analysis of their sampling approach, ft is no secret that panel research cannot...

Catalogue: Seminar 1972: Panels
Author: John Saunders
June 15, 1972
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Citation

Saunders, J. (1972a, June 15). Comment on the seminar. ANA - ESOMAR. Retrieved June 03, 2024, from


https://ana.esomar.org/documents/comment-on-the-seminar