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Grønholdt, L. (1996a, November 11). Advertising effect modelling. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/advertising-effect-modelling
Laborie and Santini (1996a, November 11). Fourth generation media planning systems. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/fourth-generation-media-planning-systems
Spittler, J. Z. (1996a, November 11). Media planning processes. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/media-planning-processes
Kostyuk, Slutsky and Krasnov (1996a, November 11). Effective media planning in Russia. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/effective-media-planning-in-russia
Weibel, E. (1996a, November 11). MUST. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/must
Nelissen and van Kesteren (1996a, November 11). Quality, so what?. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/quality-so-what-
Isaac, Milnes and Beede (1996a, November 11). The holy grail at a bargain basement price?. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/the-holy-grail-at-a-bargain-basement-price-
Pancini and Rampi (1996a, November 11). Panel doubling operation. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/panel-doubling-operation
Wild, C. (1996a, November 11). How TV campaigns work. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/how-tv-campaigns-work