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Fourth generation media planning systems

Date of publication: November 11, 1996

Catalogue: Seminar 1996: Managing Media Data For Market Profit

Authors: Jean-Louis Laborie, Gilles Santini

Abstract:

The purpose of this paper is to introduce a fourth generation media planning system that encompasses at the same time several media and several countries in a multiple objectives perspective.

Jean-Louis Laborie

Author

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Gilles Santini

Author

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Research Papers

Media planning processes

Catalogue: Seminar 1996: Managing Media Data For Market Profit

Author: Jayne Zenaty Spittler

 

November 11, 1996

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Citation

Spittler, J. Z. (1996a, November 11). Media planning processes. ANA - ESOMAR. Retrieved July 15, 2025, from


https://ana.esomar.org/documents/media-planning-processes


Research Papers

Media- scanner- planning

Catalogue: Seminar 1984: Media Research- Does It Really Affect Media Planning?

Author: Maurice de Hond

 

June 15, 1984

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de Hond, M. (1984a, June 15). Media- scanner- planning. ANA - ESOMAR. Retrieved July 15, 2025, from


https://ana.esomar.org/documents/media--scanner--planning


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Integrated media research and systems

Catalogue: ESOMAR/WAPOR Congress 1967

Authors: Simon Broadbent, Susanna Segnit

 

August 1, 1967

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Broadbent and Segnit (1967a, August 01). Integrated media research and systems. ANA - ESOMAR. Retrieved July 15, 2025, from


https://ana.esomar.org/documents/integrated-media-research-and-systems


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Citation

Laborie and Santini (1996a, November 11). Fourth generation media planning systems. ANA - ESOMAR. Retrieved July 15, 2025, from


https://ana.esomar.org/documents/integrated-media-research-and-systems