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Fourth generation media planning systems

Date of publication: November 11, 1996

Catalogue: Seminar 1996: Managing Media Data For Market Profit

Authors: Jean-Louis Laborie, Gilles Santini

Abstract:

The purpose of this paper is to introduce a fourth generation media planning system that encompasses at the same time several media and several countries in a multiple objectives perspective.

Jean-Louis Laborie

Author

This is a long description of some author details.

Gilles Santini

Author

This is a long description of some author details.

Research Papers

Living in the slow lane?

Catalogue: Seminar 1996: Managing Media Data For Market Profit

Author: Robert Hulks

 

November 11, 1996

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Citation

Hulks, R. (1996a, November 11). Living in the slow lane? . ANA - ESOMAR. Retrieved February 01, 2023, from


https://ana.esomar.org/documents/living-in-the-slow-lane-


Research Papers

Time to change time

Catalogue: ESOMAR/ARF WAM Conference 2005: Cross Media

Authors: Ken Holden, Gilles Santini

 

June 23, 2005

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Citation

Holden and Santini (2005a, June 23). Time to change time. ANA - ESOMAR. Retrieved February 01, 2023, from


https://ana.esomar.org/documents/time-to-change-time


Research Papers

The role of the data fusion in actionable media targeting in the 1990's

Catalogue: ESOMAR Congress 1990: Using Research For Marketing In The 90's

Author: Sarah O'Brien

 

September 1, 1990

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Citation

O'Brien, S. (1990a, September 01). The role of the data fusion in actionable media targeting in the 1990's. ANA - ESOMAR. Retrieved February 01, 2023, from


https://ana.esomar.org/documents/the-role-of-the-data-fusion-in-actionable-media-targeting-in-the-1990-s


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Citation

Laborie and Santini (1996a, November 11). Fourth generation media planning systems. ANA - ESOMAR. Retrieved February 01, 2023, from


https://ana.esomar.org/documents/the-role-of-the-data-fusion-in-actionable-media-targeting-in-the-1990-s