Resources Library by ANA

Cognitive styles

This paper introduces and reviews the concept of consumer cognitive styles as a new basis for segmenting markets. Using empirical data from members of the National Family Opinion Mail Panel, the authors show that consumers varying in cognitive...

Catalogue: ESOMAR Congress 1980: Taking Stock

Authors: Christian Pinson, Naresh K. Malhotra, Arun K. Jain

September 1, 1980

Cognitive styles (French)

This paper introduces and reviews the concept of consumer cognitive styles as a new basis for segmenting markets. Using empirical data from members of the National Family Opinion Mail Panel, the authors show that consumers varying in cognitive...

Catalogue: ESOMAR Congress 1980: Taking Stock

Authors: Christian Pinson, Naresh K. Malhotra, Arun K. Jain

September 1, 1980

The refinement of multi-media analyses about useful criteria for media planning (German)

The following contribution should make it clear even to researchers outside this specific field that media planning studies have tested many different approaches to see whether they led to a more highly discriminating description of the media and its...

Catalogue: ESOMAR Congress 1980: Taking Stock

Author: Jochen Hansen

Company: Institut für Demoskopie Allensbach GmbH

September 1, 1980

The refinement of multi-media analyses about useful criteria for media planning

The following contribution should make it clear even to researchers outside this specific field that media planning studies have tested many different approaches to see whether they led to a more highly discriminating description of the media and its...

Catalogue: ESOMAR Congress 1980: Taking Stock

Author: Jochen Hansen

Company: Institut für Demoskopie Allensbach GmbH

September 1, 1980

Budget-temps and panel multi-media surveys

Since few years a wide programme has been engaged by C.E.S.P, to repertory the needs and schedule new investigations in order to complete its present surveys about Press, Cinema, Radio, Television and Placarding audiences. In this aim, a wide survey,...

Catalogue: Seminar 1980: Media Measurement And Media Choice

Author: Daniel Mugnier

June 15, 1980

Australia

The paper examines the three major Australian media, television, radio and print. The changes that have occurred over the ten years which are likely to affect survey technique and data application are considered as well as the resultant changes in...

Catalogue: Seminar 1980: Media Measurement And Media Choice

Author: Ian Muir

Company: McNair yellowSquares Pty Ltd

June 15, 1980

Journalistic developments in the use of opinion polls: Panel discussion

I should like to spend a little time not talking so much about the finer statistics of "Sunday Times" polling when the "Sunday Times" is being published, but about some of the more general problems that we have had in recent years in the British...

Catalogue: ESOMAR/WAPOR Seminar 1980: Opinion Polls

Author: Peter Kellner

June 15, 1980

The case of primary readership

For many years there has been controversy about the value of pass-on readers. Some media buyers prefer circulation as their criterion, most feel that publications with very high numbers of readers-per-copy cannot be judged by readership alone in the...

Catalogue: Market Researchers Look At Advertising: A Collection of ESOMAR papers 1949-1979

Author: William J. Wilson

June 15, 1980

The nordic countries

Finland is the only country in this part of the world who has advertising in TV, and the three big countries measured by area have a low population density, whereas Denmark has a very high population density. In Sweden they for more than 20 years...

Catalogue: Seminar 1980: Media Measurement And Media Choice

Author: Sigurd Bennike

June 15, 1980