The paper examines the three major Australian media, television, radio and print. The changes that have occurred over the ten years which are likely to affect survey technique and data application are considered as well as the resultant changes in technique and the use of data collected. The paper is prefaced by some brief statistics describing the physical nature of the Australian communications networks. Some international comparisons from the International Advertising Association's figures are also included to put the presentation in perspective.
Learning from our listeners
Catalogue: 2nd Radio Research Symposium
Author: David Rogerson
June 15, 1997
Is this remote stuck or what?
Catalogue: ESOMAR/ARF WAM Conference 2005: Cross Media and TV
Authors: Brian Rock, Sally Pearse
June 23, 2005
Catalogue: ESOMAR/ARF Worldwide Broadcast Audience Research Symposium 1992
Authors: Graham Mytton, Allen Cooper
June 15, 1992
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