Date of publication: June 15, 1980


The paper examines the three major Australian media, television, radio and print. The changes that have occurred over the ten years which are likely to affect survey technique and data application are considered as well as the resultant changes in technique and the use of data collected. The paper is prefaced by some brief statistics describing the physical nature of the Australian communications networks. Some international comparisons from the International Advertising Association's figures are also included to put the presentation in perspective.

Ian Muir


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