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Research papers

France

Advertising is designed to communicate with subjects, not objects. It is transmitted by the mass-media, which technology has placed at the disposal of mankind to "socialize" communication. These two obvious facts mean that advertising is naturally...

Catalogue: Seminar 1980: Media Measurement And Media Choice
Author: Dominique Leger
June 15, 1980
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Citation

Leger, D. (1980a, June 15). France. ANA - ESOMAR. Retrieved May 31, 2024, from


https://ana.esomar.org/documents/france-1934


Research papers

Media research

Introductory paragraph to the "Media research" section of the book "Market researchers look at advertising".

Catalogue: Market Researchers Look At Advertising: A Collection of ESOMAR papers 1949-1979
Author: ESOMAR B.V.
June 15, 1980
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Citation

B.V., E. (1980a, June 15). Media research. ANA - ESOMAR. Retrieved May 31, 2024, from


https://ana.esomar.org/documents/media-research-1957


Research papers

Media measurement and media choice in the Federal Republic of Germany during the last decade (1970-1980)

This review is divided into four parts: 1. Measurement of contacts between media and recipients;2. Description of recipients as members of target groups;3. Methods to bring both informations - about contacts and about target group characteristics -...

Catalogue: Seminar 1980: Media Measurement And Media Choice
Author: Klaus P. Landgrebe
June 15, 1980
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Citation

Landgrebe, K. P. (1980a, June 15). Media measurement and media choice in the Federal Republic of Germany during the last decade (1970-1980). ANA - ESOMAR. Retrieved May 31, 2024, from


https://ana.esomar.org/documents/media-measurement-and-media-choice-in-the-federal-republic-of-germany-during-the-last-decade-1970-1980-


Research papers

Media research in the Netherlands 1970-1980

In this paper the state of media research in the Netherlands in the early seventies and the developments that ensued up till now will be systematically dealt with. Typical of the period 1970 till 1980 was the rapidly growing need for qualitative data...

Catalogue: Seminar 1980: Media Measurement And Media Choice
Author: Hans Elzinga
June 15, 1980
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Citation

Elzinga, H. (1980a, June 15). Media research in the Netherlands 1970-1980. ANA - ESOMAR. Retrieved May 31, 2024, from


https://ana.esomar.org/documents/media-research-in-the-netherlands-1970-1980


Research papers

Media mappings as instruments in media-planning

The mapping of research data is a special type of multivariate analysis. Like segmentation or cluster-analysis it is a process of data reduction, conceived in order to reveal main structures behind a multitude of data. What distinguishes mapping from...

Catalogue: Seminar 1980: Media Measurement And Media Choice
Author: Gerhard Zacharias
June 15, 1980
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Citation

Zacharias, G. (1980a, June 15). Media mappings as instruments in media-planning. ANA - ESOMAR. Retrieved May 31, 2024, from


https://ana.esomar.org/documents/media-mappings-as-instruments-in-media-planning


Research papers

Introduction

Readership figures can be a matter of life or death to a newspaper or magazine because they have such a close and immediate effect on its advertising revenue. Consequently great attention is focussed on every aspect of the techniques used in print...

Catalogue: ESOMAR Monograph Series Vol.3: Print Media Research
Author: Guy Consterdine
June 15, 1980
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Citation

Consterdine, G. (1980a, June 15). Introduction. ANA - ESOMAR. Retrieved May 31, 2024, from


https://ana.esomar.org/documents/introduction-1944


Research papers

TV show loyalty in Finland

This is a companion paper to Goodhardt (1968) which was referred to in the introduction to Hulks and Thomas (1973). The Finnish data is however presented in a different way and makes a case for peoples’ loyalty to some shows, while Goodhardt...

Catalogue: Market Researchers Look At Advertising: A Collection of ESOMAR papers 1949-1979
Author: Heikki J. Kasari
June 15, 1980
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Citation

Kasari, H. J. (1980a, June 15). TV show loyalty in Finland . ANA - ESOMAR. Retrieved May 31, 2024, from


https://ana.esomar.org/documents/tv-show-loyalty-in-finland-


Research papers

The development of the "affinity index"

This paper traces the origins and development of "affinity" to media within the general framework of qualitative media research in West Germany and covers in detail the progress made in this area by the "Profiles" studies carried out by Gruner +...

Catalogue: Seminar 1979: Publishing And The Communications Industry
Authors: Georg Gramse, Jörg Laufer
November 1, 1979
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Citation

Gramse and Laufer (1979a, November 01). The development of the "affinity index". ANA - ESOMAR. Retrieved May 31, 2024, from


https://ana.esomar.org/documents/the-development-of-the-affinity-index-


Research papers

Psychographics and its practical application to the publishing business

This paper shows the findings of the first psychographics conducted in Italy on a national sample representative of the adult population ageing from 18 to 65 years and the practical application to a family weekly magazine which has a wide...

Catalogue: Seminar 1979: Publishing And The Communications Industry
Author: Costantino Jannacone
November 1, 1979
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Citation

Jannacone, C. (1979a, November 01). Psychographics and its practical application to the publishing business. ANA - ESOMAR. Retrieved May 31, 2024, from


https://ana.esomar.org/documents/psychographics-and-its-practical-application-to-the-publishing-business