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Research papers

Global harmonization of TV ratings

The concept of harmonization of television ratings from different countries has been discussed for well over five years. The first impulses towards this goal came from Europe and they focused on Europe, where a number of countries were working with...

Catalogue: ARF/ESOMAR Worldwide Electronic And Broadcast Audience Research Symposium 1996
Authors: Ned Greenberg, Horst Stipp
June 15, 1996
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Citation

Greenberg and Stipp (1996a, June 15). Global harmonization of TV ratings. ANA - ESOMAR. Retrieved May 23, 2024, from


https://ana.esomar.org/documents/global-harmonization-of-tv-ratings


Research papers

The organizational aspects of regional research

Los Medios y Mercados de LatinoAmerica is an industry developed and supported pan-regional multimedia survey of Latin America. The methodological and technical difficulties associated with this project are enormous. Within that context, the authors...

Catalogue: ARF/ESOMAR Worldwide Electronic And Broadcast Audience Research Symposium 1996
Authors: Paul J. Donato, Barry Koch
June 15, 1996
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Citation

Donato and Koch (1996a, June 15). The organizational aspects of regional research. ANA - ESOMAR. Retrieved May 23, 2024, from


https://ana.esomar.org/documents/the-organizational-aspects-of-regional-research


Research papers

A pioneer media survey

This paper demonstrates how qualitative research and new consumer theory led to a pioneer media survey of screen advertising in Danish cinemas. The mission of qualitative research was in this case to identify and explain changes in consumer...

Catalogue: Seminar 1995: Looking Through The Kaleidoscope
Authors: Poul Mailer, Christian Alsted
December 1, 1995
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Citation

Mailer and Alsted (1995a, December 01). A pioneer media survey. ANA - ESOMAR. Retrieved May 23, 2024, from


https://ana.esomar.org/documents/a-pioneer-media-survey


Research papers

Readership research for local free-sheets

Since April 1994 the Bundesverband Deutscher Anzeigenblatter (BVDA) and its member publishers have been pursuing their concept of systematic readership research for editorial and advertising marketing. On the basis of research standards, set up by...

Catalogue: Seminar 1995: Strategic Publishing And Advertising Accountability
Author: Michael Wirkner
November 1, 1995
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Citation

Wirkner, M. (1995a, November 01). Readership research for local free-sheets. ANA - ESOMAR. Retrieved May 23, 2024, from


https://ana.esomar.org/documents/readership-research-for-local-free-sheets


Research papers

Qualities revisited

In April 1993 I presented a paper at the Worldwide Readership Symposium in San Francisco, reporting on our Quality of Reading Survey among 2,5 adults in the UK. Using the CAPI technique pioneered by RSL, we evaluated more than 30 magazines and...

Catalogue: Seminar 1995: Strategic Publishing And Advertising Accountability
Author: Chris Minter
November 1, 1995
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Citation

Minter, C. (1995a, November 01). Qualities revisited. ANA - ESOMAR. Retrieved May 23, 2024, from


https://ana.esomar.org/documents/qualities-revisited


Research papers

Quality planning

To what extent does present-day media research fulfil the needs of the user? From advertisers, especially, there is quite some criticism regarding the relevance of existing readership surveys. Although there is no doubt about the benefits of...

Catalogue: Seminar 1995: Strategic Publishing And Advertising Accountability
Authors: Vivian Beck, John Rodenburg
November 1, 1995
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Citation

Beck and Rodenburg (1995a, November 01). Quality planning. ANA - ESOMAR. Retrieved May 23, 2024, from


https://ana.esomar.org/documents/quality-planning


Research papers

The halo effect

To obtain insights into how advertising works, it is important to appreciate the factors influencing its action on the public. It is necessary to define the term "advertising" prior to going further. Advertising can be said to be any (and in fact,...

Catalogue: Seminar 1995: Strategic Publishing And Advertising Accountability
Authors: Anumita Sharma, Sanjaya Shunglu
November 1, 1995
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Citation

Sharma and Shunglu (1995a, November 01). The halo effect. ANA - ESOMAR. Retrieved May 23, 2024, from


https://ana.esomar.org/documents/the-halo-effect


Research papers

New qualitative descriptors of magazines' potentiality to convey efficiently advertising messages

Magazines have a unique characteristic, which is an advantage that no other media can display : the particular link between a reader and "his" magazine : to read a magazine means more than just to be in contact with a media, it means a personal...

Catalogue: Seminar 1995: Strategic Publishing And Advertising Accountability
Author: Dina Raimondi
November 1, 1995
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Citation

Raimondi, D. (1995a, November 01). New qualitative descriptors of magazines' potentiality to convey efficiently advertising messages. ANA - ESOMAR. Retrieved May 23, 2024, from


https://ana.esomar.org/documents/new-qualitative-descriptors-of-magazines-potentiality-to-convey-efficiently-advertising-messages


Research papers

Supporting the world's most competitive radio industry

This paper briefly reviews a history of radio research in New Zealand and describes the relatively strong position of radio within the media market. This strength has continued in recent years. The authors describe the fully integrated involvement of...

Catalogue: Radio Research Symposium 1995
Authors: John Gandar, Bev Davies-Cullen
July 1, 1995
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Citation

Gandar and Davies-Cullen (1995a, July 01). Supporting the world's most competitive radio industry. ANA - ESOMAR. Retrieved May 23, 2024, from


https://ana.esomar.org/documents/supporting-the-world-s-most-competitive-radio-industry