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Kvaerk, A. (1978a, June 01). The market map. ANA - ESOMAR. Retrieved September 24, 2024, from
https://ana.esomar.org/documents/the-market-map
Joyce, T. (1978a, June 01). Effective media selection. ANA - ESOMAR. Retrieved September 24, 2024, from
https://ana.esomar.org/documents/effective-media-selection
Stoessl and Stocks (1977a, August 28). Comparisons of readership data derived from aided recall data and diary records. ANA - ESOMAR. Retrieved September 24, 2024, from
Bakker, S. (1976a, March 10). Qualitative media research in practice . ANA - ESOMAR. Retrieved September 24, 2024, from
https://ana.esomar.org/documents/qualitative-media-research-in-practice-
Landgrebe, K. P. (1976a, March 01). Images of press media. ANA - ESOMAR. Retrieved September 24, 2024, from
https://ana.esomar.org/documents/images-of-press-media
Evrard and Obadia (1976a, March 01). Perception of magazines. ANA - ESOMAR. Retrieved September 24, 2024, from
https://ana.esomar.org/documents/perception-of-magazines
Müller-Veeh, D. (1976a, March 01). Reader magazine relationship and advertising effectiveness. ANA - ESOMAR. Retrieved September 24, 2024, from
https://ana.esomar.org/documents/reader-magazine-relationship-and-advertising-effectiveness
Marton, L. (1976a, March 01). Cinema versus television. ANA - ESOMAR. Retrieved September 24, 2024, from
https://ana.esomar.org/documents/cinema-versus-television
Stoelinga, B. G. (1976a, March 01). The usage of qualitative media research data in the practice of media planning. ANA - ESOMAR. Retrieved September 24, 2024, from