Resources Library by ANA

Researching the market potential of Digital Audio Broadcasting (DAB)

The paper describes the issues associated with researching the market potential for Digital Audio Broadcasting (DAB), a concept that was, at the time, largely unknown to most of the public. The work was sponsored by organisations with a wide range of...

Catalogue: 2nd Radio Research Symposium

Authors: Peter Menneer, Richard Windle

June 15, 1997

Filling the information gaps

The demands of cost containment, government budget restrictions and increasingly knowledgeable and demanding patients in the hospital environment are widely recognised. In order for suppliers to the hospital sector to provide optimum products and...

Catalogue: Revolutions In Panel Research 1997: New Questions, New Solutions

Authors: Volker Kruse, Christine English

February 1, 1997

Online research

This paper gives an overview of the key on-line research techniques that are currently available and how they may be applied in mainstream market research. In addition, it examines the results of a brief survey of leading research organisations in...

Catalogue: Seminar 1997: Do we control IT or are we IT's slave?

Author: David Walker

January 1, 1997

Fourth generation media planning systems

The purpose of this paper is to introduce a fourth generation media planning system that encompasses at the same time several media and several countries in a multiple objectives perspective.

Catalogue: Seminar 1996: Managing Media Data For Market Profit

Authors: Jean-Louis Laborie, Gilles Santini

November 11, 1996

Some differences in planning are unavoidable

There is a best planning method for each advertiser across countries, but it must be applied intelligently, adjusting it to the genuine differences between countries. Differences in planning between countries, agencies or companies are mostly...

Catalogue: Seminar 1996: Managing Media Data For Market Profit

Author: Thomas Neumann

November 11, 1996

Is there one global village for our future generation?

This paper introduces a new service of Roper Starch Worldwide and Just Kids Inc., sponsored by multinational corporations such as Mars, Kodak, and McDonald's, to track the lifestyle and consumption patterns of 7-12 year-olds around the world. While...

Catalogue: Asia Pacific Conference 1996: Marketing In Asia

Authors: George Carey, Joan Chiaramonte, David Eden, Xiaoyan Zhao

November 1, 1996

Are you talking to me?

In the rapidly growing markets of Asia, new products, brands and services will increasingly compete for consumer attention. As marketers move towards building global brands, the need for market data which are actionable and provide real insight into...

Catalogue: Asia Pacific Conference 1996: Marketing In Asia

Authors: Martine Thiesse, Finola Gowers

November 1, 1996

Cultural and lifestyle influences on tv viewing

Out-of-home viewing has been documented in a number of studies. Much of this research has been conducted in the U.S., most recently in 1994. That study confirmed that there is a considerable amount of viewing in locations which are not measured by...

Catalogue: ARF/ESOMAR Worldwide Electronic And Broadcast Audience Research Symposium 1996

Authors: Gerhard Graf, Horst Stipp

June 15, 1996

Monitoring pan-European viewing, values, and consumption

This paper will provide illustrations in relation to the viewing and consumption habits and the socio-cultural trends which have emerged in Europe over the last five years. It will bring some insight into the value profiles of the television channels...

Catalogue: ARF/ESOMAR Worldwide Electronic And Broadcast Audience Research Symposium 1996

Author: Larry Hasson

Company: RISC International (Europe) SA

June 15, 1996