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Research papers

Multinational market research as a basis for multinational marketing in the textile field

The public eye nowadays is to an increased extent directed on multinational enterprises. Multi nationality, however, is rarely spontaneously associated with the sector clothing. Enterprises or even brands of absolutely world reputation are hardly to...

Catalogue: ESOMAR Congress 1974: The Challenges Facing Marketing Research
Author: Heinrich Pemsel
September 1, 1974
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Citation

Pemsel, H. (1974a, September 01). Multinational market research as a basis for multinational marketing in the textile field. ANA - ESOMAR. Retrieved May 30, 2024, from


https://ana.esomar.org/documents/multinational-market-research-as-a-basis-for-multinational-marketing-in-the-textile-field


Research papers

Available and published statistics in the field of the European retail market

The paper discusses four areas of published statistical information on retailing in Europe that are of importance to retail management. These are, general economic trends, trends in retail organisation, data on performance and trends as between...

Catalogue: Seminar 1974: Management Information For Retail Organisations
Author: James B. Jefferys
April 1, 1974
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Citation

Jefferys, J. B. (1974a, April 01). Available and published statistics in the field of the European retail market. ANA - ESOMAR. Retrieved May 30, 2024, from


https://ana.esomar.org/documents/available-and-published-statistics-in-the-field-of-the-european-retail-market


Research papers

Marketing planning in a Western company of a multinational type (French)

This paper is based on the observation of the way several European Companies operate; these Companies manufacture and market consumer goods and belong to a large international Concern. Their relatively homogeneous operating methods, in spite of the...

Catalogue: ESOMAR/WAPOR Congress 1973: The Application Of Market And Social Research For More Efficient Planning
Author: P. Pigenet
September 1, 1973
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Citation

Pigenet, P. (1973a, September 01). Marketing planning in a Western company of a multinational type (French). ANA - ESOMAR. Retrieved May 30, 2024, from


https://ana.esomar.org/documents/marketing-planning-in-a-western-company-of-a-multinational-type-french-


Research papers

Data transmission

Data Transmission will enable large and powerful computers to operate and exercise control over distances and, with switched networks, to intercommunicate with one another. Though public opinion remains sceptical the combined strength of the...

Catalogue: ESOMAR/WAPOR Congress 1973: The Application Of Market And Social Research For More Efficient Planning
Authors: J. H. Hayter, R. P. Jorre
September 1, 1973
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Citation

Hayter and Jorre (1973a, September 01). Data transmission. ANA - ESOMAR. Retrieved May 30, 2024, from


https://ana.esomar.org/documents/data-transmission


Research papers

Marketing planning in a Western company of a multinational type

This paper is based on the observation of the way several European Companies operate; these Companies manufacture and market consumer goods and belong to a large international Concern. Their relatively homogeneous operating methods, in spite of the...

Catalogue: ESOMAR/WAPOR Congress 1973: The Application Of Market And Social Research For More Efficient Planning
Author: P. Pigenet
September 1, 1973
×

Citation

Pigenet, P. (1973a, September 01). Marketing planning in a Western company of a multinational type. ANA - ESOMAR. Retrieved May 30, 2024, from


https://ana.esomar.org/documents/marketing-planning-in-a-western-company-of-a-multinational-type


Research papers

Model study

The study I am reporting on is meant to bridge the gap between the conceptual systematics of export marketing research, as found in textbooks, and concrete marketing analysis. This study was developed purely as a model of instruction, if served no...

Catalogue: ESOMAR/WAPOR Congress 1973: The Application Of Market And Social Research For More Efficient Planning
Author: Herbert Geiger
Company: Institut für Demoskopie Allensbach GmbH
September 1, 1973
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Citation

Geiger, H. (1973a, September 01). Model study. ANA - ESOMAR. Retrieved May 30, 2024, from


https://ana.esomar.org/documents/model-study


Research papers

Comparison of behaviour patterns of passengercar drivers in various countries

A comparison of the behaviour patterns and opinions of car drivers in various countries shows similar tendencies with increasing motorisation and leads to the conclusion that if the advertising approach is brought in line with these consumer...

Catalogue: ESOMAR/WAPOR Congress 1973: The Application Of Market And Social Research For More Efficient Planning
Author: Karl-Friedrich Holm
Company: ESSO
June 15, 1973
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Citation

Holm, K. (1973a, June 15). Comparison of behaviour patterns of passengercar drivers in various countries. ANA - ESOMAR. Retrieved May 30, 2024, from


https://ana.esomar.org/documents/comparison-of-behaviour-patterns-of-passengercar-drivers-in-various-countries


Research papers

Comparison of behaviour patterns of passengercar drivers in various countries (German)

A comparison of the behaviour patterns and opinions of car drivers in various countries shows similar tendencies with increasing motorisation and leads to the conclusion that if the advertising approach is brought in line with these consumer...

Catalogue: ESOMAR/WAPOR Congress 1973: The Application Of Market And Social Research For More Efficient Planning
Author: Karl-Friedrich Holm
Company: ESSO
June 15, 1973
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Citation

Holm, K. (1973a, June 15). Comparison of behaviour patterns of passengercar drivers in various countries (German). ANA - ESOMAR. Retrieved May 30, 2024, from


https://ana.esomar.org/documents/comparison-of-behaviour-patterns-of-passengercar-drivers-in-various-countries-german-


Research papers

Are international advertising campaigns possible?

It would seem that traditional methods of advertising research have hardly yet tried to evaluate this problem. Either companies have judged communication needs from market research. A typical source has been cross-country surveys like that of the...

Catalogue: ESOMAR Congress 1972: Marketing In A Changing World
Author: Robin T. J. Tuck
September 1, 1972
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Citation

Tuck, R. T. (1972a, September 01). Are international advertising campaigns possible?. ANA - ESOMAR. Retrieved May 30, 2024, from


https://ana.esomar.org/documents/are-international-advertising-campaigns-possible-