Resources Library by ANA

The cost comparison of market research in Western Europe

One of the things which has consistently puzzled international researchers over the years has been the relationship between the costing of the same job in different countries. This paper represents an attempt to collate a number of job cost...

Catalogue: ICC/ESOMAR Symposium 1984: International Marketing Research

Author: Peter J. Hayes

June 15, 1984

Research in Europe 1984

Precisely because markets and marketing in Europe are changing, it is no longer possible to make the old clear cut distinctions between national and international market research. International research has different meanings to different people: for...

Catalogue: ICC/ESOMAR Symposium 1984: International Marketing Research

Author: Dawn Mitchell

Company: Burke, Inc.

June 15, 1984

Breadline Britain

The paper describes and analyses two case studies, one at national and the other at local level. These examine contemporary living standards and public attitudes to poverty at a time of economic recession and strain on the welfare state in Britain,...

Catalogue: ESOMAR Congress 1984: What We Have Learned From The Recession

Authors: Stewart Lansley, Brian Gosschalk

June 15, 1984

A programme of business research across Europe, with critical decisions on capital investment and marketing activity dependent on the results

The brief for this research project came from the Brussels based product manager responsible for commercial stationery products. A new commercial product had been launched with great success in the USA in 1980 and then gradually released to Europe,...

Catalogue: ICC/ESOMAR Symposium 1984: International Marketing Research

Authors: Roy Haworth, Margaret Holmes

June 15, 1984

European attitudes to energy and oil companies

Esso Europe carried out a major multi-national survey involving a total of 14000 interviews in two waves covering seven countries. The objective of the study was to assess public attitudes in the following broad areas:-Present and future energy...

Catalogue: ESOMAR Congress 1983: Demonstrating The Contribution Of Research

Authors: Roger Sargood, David Lowe-Watson

Company: ESSO

June 15, 1983

Is 'taste' international

One of the longest running arguments in international marketing is whether the same product should be marketed in a wide range of countries, or the individual requirements and taste of each country be allowed to predominate. This paper illustrates...

Catalogue: ESOMAR Congress 1983: Demonstrating The Contribution Of Research

Authors: Frank H. Winter, Derek C. Martin

June 15, 1983

Comparability in the measurement of advertising persuasion

Lego System A/S is pre-testing television commercials and print advertising in their major markets on a continuous basis. Lately, a validated standardised persuasion measure - the BUY(c)TEST - has been used in USA, France, Great Britain, Germany, and...

Catalogue: Seminar 1983: Effective Advertising- Can Research Help?

Authors: Arne Krogh Nielsen, Lorenz C. Andersen

June 15, 1983

A marketing information and communication system

This paper will describe a Marketing Information and Communication System (MICS) that is based on market research and closely links the marketing research function to the marketing and sales function. The results accrued from this custom-designed...

Catalogue: Seminar 1983: Information For Decision Making In The Pharmaceutical Industry

Authors: Brian Keedwell, Richard Starr

June 15, 1983

The expected changes in television environment and their influence on the audiences

A larger number of new opportunities of watching TV will be offered to each individual by the expected developments of the Medium during the Eighties. What will be the reaction of the audiences? Will the individuals increase the time that they...

Catalogue: Seminar 1982: Improving Media Research

Author: Giovanni Fabris

June 15, 1982