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A programme of business research across Europe, with critical decisions on capital investment and marketing activity dependent on the results

Date of publication: June 15, 1984

Catalogue: ICC/ESOMAR Symposium 1984: International Marketing Research

Authors: Roy Haworth, Margaret Holmes

Abstract:

The brief for this research project came from the Brussels based product manager responsible for commercial stationery products. A new commercial product had been launched with great success in the USA in 1980 and then gradually released to Europe, country by country, during the following two years. In the United States a retail consumer range of products of a related kind has now been introduced, and an overall objective of the research was to judge whether any country in Europe was ready to take the step into the retail market.

Roy Haworth

Author

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Margaret Holmes

Author

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Haworth and Holmes (1984a, June 15). A programme of business research across Europe, with critical decisions on capital investment and marketing activity dependent on the results. ANA - ESOMAR. Retrieved April 26, 2024, from


https://ana.esomar.org/documents/research-on-employment-policy-in-the-united-states-and-europe-