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A marketing information and communication system

Date of publication: June 15, 1983

Catalogue: Seminar 1983: Information For Decision Making In The Pharmaceutical Industry

Authors: Brian Keedwell, Richard Starr

Abstract:

This paper will describe a Marketing Information and Communication System (MICS) that is based on market research and closely links the marketing research function to the marketing and sales function. The results accrued from this custom-designed system, which has been operating for the past two years in eight countries.

Brian Keedwell

Author

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Richard Starr

Author

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Research Papers

A marketing information system

Catalogue: ESOMAR/WAPOR Congress 1969

Author: David Miln

 

June 15, 1969

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Citation

Miln, D. (1969a, June 15). A marketing information system. ANA - ESOMAR. Retrieved June 13, 2025, from


https://ana.esomar.org/documents/a-marketing-information-system


Case Studies

Strategies for management use and system survival for marketing information systems

Catalogue: Seminar 1977: Marketing Management Information Systems

Authors: A. Marvin Roscoe (Jr.), Jagdish N. Sheth

 

June 15, 1977

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Citation

Roscoe (Jr.) and Sheth (1977a, June 15). Strategies for management use and system survival for marketing information systems. ANA - ESOMAR. Retrieved June 13, 2025, from


https://ana.esomar.org/documents/strategies-for-management-use-and-system-survival-for-marketing-information-systems


Research Papers

Strategic marketing information system

Catalogue: Latin America 1997: The Dynamics Of Change In Latin America

Authors: Ricardo Calva, Libier Gomez, Salvador Garza

Company: The Coca-Cola Company

May 1, 1997

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Citation

Calva, Gomez and Garza (1997a, May 01). Strategic marketing information system . ANA - ESOMAR. Retrieved June 13, 2025, from


https://ana.esomar.org/documents/strategic-marketing-information-system-


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Citation

Keedwell and Starr (1983a, June 15). A marketing information and communication system. ANA - ESOMAR. Retrieved June 13, 2025, from


https://ana.esomar.org/documents/strategic-marketing-information-system-