You searched for: "segmentation"
The results has been filter on Tags containing Multi-Country Research.
ANA has found 44 results for you, in
296 ms.
Currently showing results 1 to 9.
Didn’t find what you were looking for? Try the Advanced Search!
Magazines
Research World (October 2018)
Some of the newer research methodologies embrace empathy (and/or its measurement) to be able to get to the bottom of what people need, how they think and how they feel. In this issue, three articles bring their own unique approaches to empathy in...
Catalogue: Research World 2018
Author: ESOMAR B.V.
October 1, 2018
Research papers
Making data fit
Through this paper you will learn how Fitness First and Chime Insight & Engagement (CIE) worked together to deliver this project and turned a highly detailed and accurate piece of data analysis around six segments into an engaging and usable toolkit....
Catalogue: Congress 2017: Visionary
Authors: Caroline Bates, Ali Powell
August 22, 2017
Research papers
Hooked on shopping
With the rapid adoption of smartphones and tablets, shopping has fundamentally changed in a very short period of time. Technology has enabled an always-on shopping environment where shoppers are engaged every day, even if they donât intend on...
Catalogue: Congress 2015: Revelations
Authors: Andrew Consky, Steve Payne, Vicki Draper
October 1, 2015
Videos
Hooked on shopping
With the rapid adoption of smartphones and tablets, shopping has fundamentally changed in a very short period of time. Technology has enabled an always-on shopping environment where shoppers are engaged every day, even if they donât intend on...
Catalogue: Congress 2015: Revelations
Authors: Andrew Consky, Steve Payne, Vicki Draper
June 15, 2015
Research papers
'Power of laughter'
In 2012, Comedy Central undertook a major international study called âComedy Across Bordersâ. This aimed to identify and explore how laughter shapes the lives of audiences and how this knowledge can be used for broadcasters and advertisers...
Catalogue: Congress 2014: What Inspires?
Authors: Christian Kurz, Jo McIlvenna, Julia Lamaison, James Guerrier
Company: GfK
September 10, 2014
Research papers
Nokia colors
This paper analyzes the main results of the online Product-Test eCMetrics carried out during the first quarter of 2006 to define the colors of Nokia's mobile line. The quantitative research study was performed in Argentina, Brazil, Chile, Colombia,...
Catalogue: Latin America 2006
Authors: Ivan Casas, Gonzalo Peña, Jose Sosa
October 8, 2006
Magazines
Research World (December 2001)
Understanding the process by which new ideas, products and services are picked up, communicated and adopted is key to the success of developing both new and old products. In each case, Early Adopters are the group to watch closely but how can they be...
Catalogue: Research World 2001
Author: ESOMAR B.V.
December 1, 2001
Research papers
