Abstract:
Understanding the process by which new ideas, products and services are picked up, communicated and adopted is key to the success of developing both new and old products. In each case, Early Adopters are the group to watch closely but how can they be identified. Are there common denominators which define this group both nationally and internationally?
Magazines
Research World (December 2003)
Catalogue: Research World 2003
Author: ESOMAR B.V.
 
December 15, 2003
Magazines
Research World (March-April 2016)
Catalogue: Research World 2016
Author: ESOMAR B.V.
 
April 15, 2016
