Research World (December 2001)

Date of publication: December 1, 2001

Catalogue: Research World 2001

Author: ESOMAR B.V.

Abstract:

Understanding the process by which new ideas, products and services are picked up, communicated and adopted is key to the success of developing both new and old products. In each case, Early Adopters are the group to watch closely but how can they be identified. Are there common denominators which define this group both nationally and internationally?

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