Abstract:
Understanding the process by which new ideas, products and services are picked up, communicated and adopted is key to the success of developing both new and old products. In each case, Early Adopters are the group to watch closely but how can they be identified. Are there common denominators which define this group both nationally and internationally?
This could also be of interest:
Magazines
Research World (February 2001)
Catalogue: Research World 2001
Author: ESOMAR B.V.
 
February 1, 2001
