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Research papers

A first step across the border

The areas which are to be investigated in this paper are: - confrontation with parts of the medium; - the page-confrontation; - the editorial page-confrontation; - the advertising page-confrontation; - the confrontation with both editorial and...

Catalogue: Seminar 1976: Beyond Vehicle Audiences
Author: Jan D. Noordhoff
March 1, 1976
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Citation

Noordhoff, J. D. (1976a, March 01). A first step across the border. ANA - ESOMAR. Retrieved June 01, 2024, from


https://ana.esomar.org/documents/a-first-step-across-the-border


Research papers

Standardizing advertising for the international market

Should advertising of various products and services be standardized in the international market, or are there too many cultural obstacles? At one extreme is the view that one basic advertising theme is desirable because of similarities in points of...

Catalogue: ESOMAR Congress 1975: Quality In Research
Author: Steuart Henderson Britt
August 1, 1975
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Citation

Britt, S. H. (1975a, August 01). Standardizing advertising for the international market. ANA - ESOMAR. Retrieved June 01, 2024, from


https://ana.esomar.org/documents/standardizing-advertising-for-the-international-market


Research papers

On the limits of reliability in social and commercial surveys

There has been ample documentation over the past years of the various sources of error in surveys. This paper reviews some of the more important work presented by academic, government and commercial organisations. These sources of error in commercial...

Catalogue: ESOMAR Congress 1975: Quality In Research
Author: Benjamin Lipstein
August 1, 1975
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Citation

Lipstein, B. (1975a, August 01). On the limits of reliability in social and commercial surveys. ANA - ESOMAR. Retrieved June 01, 2024, from


https://ana.esomar.org/documents/on-the-limits-of-reliability-in-social-and-commercial-surveys


Research papers

Models of mass communication for a media-rich developing society

Two dramatically different images of mass communication have emerged from research in post-industrial societies and in the developing nations of the "Third World". In predominantly agricultural countries, where mass media resources tend to be limited...

Catalogue: ESOMAR Congress 1975: Quality In Research
Authors: Steven H. Chaffee, Fausto Izcaray
August 1, 1975
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Citation

Chaffee and Izcaray (1975a, August 01). Models of mass communication for a media-rich developing society. ANA - ESOMAR. Retrieved June 01, 2024, from


https://ana.esomar.org/documents/models-of-mass-communication-for-a-media-rich-developing-society


Research papers

An assortment-index in a comprehensive shopping model

In retail management a distinction is made between controllable tools of adaptation (e.g., price, personal selling, channels of distribution, and location) and non-controllable environmental aspects (e.g., demand, competition, structure of...

Catalogue: Seminar 1975: Product Range Policy In Retailing And Co-operation With Manufacturers
Authors: A. A. Ruitenberg, Leonardus Hendrik Klaassen
August 1, 1975
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Citation

Ruitenberg and Klaassen (1975a, August 01). An assortment-index in a comprehensive shopping model. ANA - ESOMAR. Retrieved June 01, 2024, from


https://ana.esomar.org/documents/an-assortment-index-in-a-comprehensive-shopping-model


Research papers

Towards a model of individual choice behaviour

The objective of this paper is to develop a comprehensive model of individual choice behavior based on a review of similar attempts in many disciplines. Predicting and explaining how and why individuals choose a particular alternative among many...

Catalogue: Seminar 1975: Market Modelling
Author: Jagdish N. Sheth
June 1, 1975
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Citation

Sheth, J. N. (1975a, June 01). Towards a model of individual choice behaviour. ANA - ESOMAR. Retrieved June 01, 2024, from


https://ana.esomar.org/documents/towards-a-model-of-individual-choice-behaviour


Research papers

Dynamic aspects of market segmentation with a model for dynamic segmentation studies

The literature on market segmentation published during the last 10 years is very rich, but unfortunately all of the published studies treat market segmentation as a cross-sectional analysis at one particular point in time. What is lacking is a...

Catalogue: Seminar 1975: Market Modelling
Author: Bo Arpi
June 1, 1975
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Citation

Arpi, B. (1975a, June 01). Dynamic aspects of market segmentation with a model for dynamic segmentation studies. ANA - ESOMAR. Retrieved June 01, 2024, from


https://ana.esomar.org/documents/dynamic-aspects-of-market-segmentation-with-a-model-for-dynamic-segmentation-studies


Research papers

Long-term forecasts of the development of financial markets in Western Europe

The study commissioned by EFMA was intended to elaborate a complex of data midways between a treatise on the development of financial institutes, on the one hand, and specific investigations for individual institutes, on the other hand, to serve as a...

Catalogue: Seminar 1975: The Use Of Market Research In The Financial Fields
Authors: Peter G. Rogge, M. Bittner
February 1, 1975
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Citation

Rogge and Bittner (1975a, February 01). Long-term forecasts of the development of financial markets in Western Europe. ANA - ESOMAR. Retrieved June 01, 2024, from


https://ana.esomar.org/documents/long-term-forecasts-of-the-development-of-financial-markets-in-western-europe


Research papers

Price behaviour models

In the past three years price behaviour has been more closely scrutinized than before. The efforts to improve the insight in the relationship between price and buying behaviour were stimulated by the increased competition in the field of retailing....

Catalogue: ESOMAR Congress 1974: The Challenges Facing Marketing Research
Authors: A. H. J. van Heteren, W. J. M. Asselbergs
September 1, 1974
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Citation

van Heteren and Asselbergs (1974a, September 01). Price behaviour models. ANA - ESOMAR. Retrieved June 01, 2024, from


https://ana.esomar.org/documents/price-behaviour-models