Towards a model of individual choice behaviour

Date of publication: June 1, 1975


The objective of this paper is to develop a comprehensive model of individual choice behavior based on a review of similar attempts in many disciplines. Predicting and explaining how and why individuals choose a particular alternative among many available alternatives has been of great interest and importance to the following disciplines: Economics; Sociology; Social Psychology; Psychology; Decision Theory.

Jagdish N. Sheth


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