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Holmes and Keegan (1983a, November 02). Generating idea from consumers . ANA - ESOMAR. Retrieved June 18, 2024, from
https://ana.esomar.org/documents/generating-idea-from-consumers-
van Hees, W. (1983a, October 02). Summary: How to triple sales through innovation in a conservative environment . ANA - ESOMAR. Retrieved June 18, 2024, from
Winter and Martin (1983a, June 15). Is 'taste' international. ANA - ESOMAR. Retrieved June 18, 2024, from
https://ana.esomar.org/documents/is-taste-international
Murata, S. (1983a, June 15). The winning marketing strategy of a Japanese company in a tough environment. ANA - ESOMAR. Retrieved June 18, 2024, from
Riley, C. (1983a, June 15). The contribution of research to new product development in package tour operating. ANA - ESOMAR. Retrieved June 18, 2024, from
Frappa and Marbeau (1982a, June 15). Pricing new products at better value for money. ANA - ESOMAR. Retrieved June 18, 2024, from
https://ana.esomar.org/documents/pricing-new-products-at-better-value-for-money
Parkinson, S. T. (1981a, October 01). End user research. ANA - ESOMAR. Retrieved June 18, 2024, from
https://ana.esomar.org/documents/end-user-research
Baker, M. J. (1981a, October 01). From product development to product launch. ANA - ESOMAR. Retrieved June 18, 2024, from
https://ana.esomar.org/documents/from-product-development-to-product-launch
Stulz, B. (1981a, October 01). Method and realisation of market research for the development of new products in the technical field. ANA - ESOMAR. Retrieved June 18, 2024, from