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The contribution of research to new product development in package tour operating

Date of publication: June 15, 1983

Catalogue: Seminar 1983: The importance Of Research In The Tourism Industry

Author: Cathy Riley

Abstract:

This paper describes the varying roles of market research in the development of new package holiday products and the contribution research has made to this process at Thomson Holidays. Following a short introduction, the paper goes on to discuss the ways in which the term 'new product' may be defined in package four operating and the consequences for research.

Cathy Riley

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September 1, 1998

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Bond and Debacq (1998a, September 01). Research in new product development . ANA - ESOMAR. Retrieved April 20, 2024, from


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New product development in an evolving market

Catalogue: Seminar 1979: New Product Development

Authors: Michael J. Riddle, Jonathan Wilkinson

 

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Riddle and Wilkinson (1979a, October 01). New product development in an evolving market. ANA - ESOMAR. Retrieved April 20, 2024, from


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Catalogue: Seminar 1983: New Product Development

Author: Joseph Plummer

 

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Plummer, J. (1983a, November 02). Perspectives on the new product development process. ANA - ESOMAR. Retrieved April 20, 2024, from


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Citation

Riley, C. (1983a, June 15). The contribution of research to new product development in package tour operating. ANA - ESOMAR. Retrieved April 20, 2024, from


https://ana.esomar.org/documents/perspectives-on-the-new-product-development-process