Back

The contribution of research to new product development in package tour operating

Date of publication: June 15, 1983

Catalogue: Seminar 1983: The importance Of Research In The Tourism Industry

Author: Cathy Riley

Abstract:

This paper describes the varying roles of market research in the development of new package holiday products and the contribution research has made to this process at Thomson Holidays. Following a short introduction, the paper goes on to discuss the ways in which the term 'new product' may be defined in package four operating and the consequences for research.

Cathy Riley

Author

This is a long description of some author details.

This could also be of interest:

Research Papers

Research in new product development

Catalogue: ESOMAR Handbook Of Market And Opinion Research

Authors: Julian R. Bond, Joseph Debacq

 

September 1, 1998

×

Citation

Bond and Debacq (1998a, September 01). Research in new product development . ANA - ESOMAR. Retrieved May 14, 2025, from


https://ana.esomar.org/documents/research-in-new-product-development-


Research Papers

New product development in an evolving market

Catalogue: Seminar 1979: New Product Development

Authors: Michael J. Riddle, Jonathan Wilkinson

 

October 1, 1979

×

Citation

Riddle and Wilkinson (1979a, October 01). New product development in an evolving market. ANA - ESOMAR. Retrieved May 14, 2025, from


https://ana.esomar.org/documents/new-product-development-in-an-evolving-market


Research Papers

Perspectives on the new product development process

Catalogue: Seminar 1983: New Product Development

Author: Joseph Plummer

 

November 2, 1983

×

Citation

Plummer, J. (1983a, November 02). Perspectives on the new product development process. ANA - ESOMAR. Retrieved May 14, 2025, from


https://ana.esomar.org/documents/perspectives-on-the-new-product-development-process


  • PDF
Fad and progress in motivation research Authors: Herta Herzog
Methodological considerations regarding marketing research for consumer durable goods Authors: Leif Holbaek-Hanssen
Service after sale and studies of market for business Authors: Archibald Maddock Crossley
Some comments on the use of 3D and strip film Authors: Henry Charles Briant
The "steps-and-parts" model for polling Authors: Stuart Carter Dodd, Chahin Turabian
What are durable and capital goods? Authors: N. H. Pearson
Advertising and marketing research (French) Authors: Philippe De Vendeuvre
Consumers economic expectations and intentions as revealed by sample surveys Authors: Henry Durant
Economic forecasts with special reference to field studies Authors: Jan van Rees
Market research for petroleum products in the automotive field Authors: D. Leerentveld
×

Citation

Riley, C. (1983a, June 15). The contribution of research to new product development in package tour operating. ANA - ESOMAR. Retrieved May 14, 2025, from


https://ana.esomar.org/documents/perspectives-on-the-new-product-development-process