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Bright and Stammers (1975a, March 01). Tracking and predicting new product penetration. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/tracking-and-predicting-new-product-penetration
Hamblin, P. C. (1975a, March 01). Concept testing in the post-launch phase. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/concept-testing-in-the-post-launch-phase
Bigant and Tuvee (1975a, March 01). From broad concept to market test or "the cowl makes the monk" . ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/from-broad-concept-to-market-test-or-the-cowl-makes-the-monk-
Brown and Davies (1975a, March 01). Reports of discussion groups. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/reports-of-discussion-groups
Dann, R. T. (1975a, March 01). The effect of market segmentation on new product decisions. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/the-effect-of-market-segmentation-on-new-product-decisions
Jones and Hayes (1975a, March 01). A multi-national product progress research . ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/a-multi-national-product-progress-research-
Tomlin, E. R. (1974a, September 01). New product research . ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/new-product-research-
Gramse, G. (1974a, June 15). The development of Zeit magazin guided by marketing research. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/the-development-of-zeit-magazin-guided-by-marketing-research
Tuvee and Bigant (1973a, June 01). Acceptance of a new product relies upon communication. As an example: Introducing of disposables in French hospitals. ANA - ESOMAR. Retrieved September 26, 2024, from