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Concept testing in the post-launch phase

Date of publication: March 1, 1975

Catalogue: Seminar 1975: Pharmaceutical Market Research For New Product Development

Author: P. C.M. Hamblin

Abstract:

There is probably very little early post-launch research in the life of a new product which is true concept testing. An informal analysis is made in this paper of the kinds of situation in which a company might feel that post-launch concept research is needed. The likely needs of companies in these situations are discussed. Ideas are presented for improving the efficiency of early post-launch research. These are ideas on sampling, on interviewing and on the use of mapping techniques.

P. C.M. Hamblin

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Research Papers

Future ways of communicating with doctors: How effective are the traditional methods

Catalogue: Seminar 1977: Foresight Or Hindsight?

Author: Alan J. Bowditch

 

March 1, 1977

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Citation

Bowditch, A. J. (1977a, March 01). Future ways of communicating with doctors: How effective are the traditional methods. ANA - ESOMAR. Retrieved September 28, 2023, from


https://ana.esomar.org/documents/future-ways-of-communicating-with-doctors-how-effective-are-the-traditional-methods


Research Papers

Through the looking glass

Catalogue: EphMRA/ESOMAR Conference 1995: Pharmaceutical Marketing Research- The Challenge For Growth

Authors: Raf De Wilde, Alan J. Bowditch, Simon Fitall

 

June 1, 1995

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Citation

De Wilde, Bowditch and Fitall (1995a, June 01). Through the looking glass. ANA - ESOMAR. Retrieved September 28, 2023, from


https://ana.esomar.org/documents/through-the-looking-glass


Research Papers

Reports of discussion groups

Catalogue: Seminar 1975: Pharmaceutical Market Research For New Product Development

Authors: Philip J. Brown, R. W.B. Davies

 

March 1, 1975

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Citation

Brown and Davies (1975a, March 01). Reports of discussion groups. ANA - ESOMAR. Retrieved September 28, 2023, from


https://ana.esomar.org/documents/reports-of-discussion-groups


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Citation

Hamblin, P. C. (1975a, March 01). Concept testing in the post-launch phase. ANA - ESOMAR. Retrieved September 28, 2023, from


https://ana.esomar.org/documents/reports-of-discussion-groups