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Research papers

Analysing panel data with the help of a PC-express application

After six months of development GfK launched a product based on the software package pcExpress with full integration of its GfK-experiences concerning data structure and reliability in operation. Above all the language EXPRESS, which is very closely...

Catalogue: Seminar 1988: The Impact Of New User-Oriented Computer Facilities On Market Research
Author: Rainer Ostermeyer
Company: GfK
June 15, 1988
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Citation

Ostermeyer, R. (1988a, June 15). Analysing panel data with the help of a PC-express application. ANA - ESOMAR. Retrieved June 01, 2024, from


https://ana.esomar.org/documents/analysing-panel-data-with-the-help-of-a-pc-express-application


Research papers

Is survey research keeping up with the benefits of technology?

The purpose of this presentation is to point out that survey research has not changed much over the last decade; it still takes a long time. Also, it still under-represents minorities, and that is emerging as a major problem. In contrast, numerous...

Catalogue: ESOMAR/JMA/ARF Conference 1988: Innovation In Marketing, Advertising And Research
Author: Robert J. Herbold
Company: Procter & Gamble
June 15, 1988
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Citation

Herbold, R. J. (1988a, June 15). Is survey research keeping up with the benefits of technology?. ANA - ESOMAR. Retrieved June 01, 2024, from


https://ana.esomar.org/documents/is-survey-research-keeping-up-with-the-benefits-of-technology-


Research papers

Small is beautiful

This paper will demonstrate the improvements to the user achieved by switching from centralised data-processing to decentralised processing, using Personal Computers.

Catalogue: Seminar 1988: The Impact Of New User-Oriented Computer Facilities On Market Research
Authors: Hans van den Anker, Danny A. Nijburg
June 15, 1988
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Citation

van den Anker and Nijburg (1988a, June 15). Small is beautiful. ANA - ESOMAR. Retrieved June 01, 2024, from


https://ana.esomar.org/documents/small-is-beautiful


Research papers

Business-to-business research, evolution towards consultancy?

The question that the paper addresses is whether companies currently engaged in conventional business to business research should evolve into consultancy. The first section begins by establishing definitions and setting out the general approach that...

Catalogue: Seminar 1988: Business To Business Research
Author: Peter J. Jackson
June 15, 1988
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Citation

Jackson, P. J. (1988a, June 15). Business-to-business research, evolution towards consultancy?. ANA - ESOMAR. Retrieved June 01, 2024, from


https://ana.esomar.org/documents/business-to-business-research-evolution-towards-consultancy-


Research papers

Interviewing by PC

This paper presents five examples to stimulate broader thinking of how to apply PCs to interviewing. The five examples include: (1) dynamically modifying the questionnaire during its administration; (2) providing respondents with feedback as part of...

Catalogue: Seminar 1988: The Impact Of New User-Oriented Computer Facilities On Market Research
Author: Joseph Curry
June 15, 1988
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Citation

Curry, J. (1988a, June 15). Interviewing by PC . ANA - ESOMAR. Retrieved June 01, 2024, from


https://ana.esomar.org/documents/interviewing-by-pc-


Research papers

New market research instruments through the application of high technologies

This presentation shows to what extent "High Technologies" are utilised in the various fields of market research. Obviously the two most important areas, namely Ad-hoc Research and Panel Research have obtained important impulses by applying advanced...

Catalogue: ESOMAR Congress 1987
Author: Heinrich A. Litzenroth
Company: GfK
September 1, 1987
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Citation

Litzenroth, H. A. (1987a, September 01). New market research instruments through the application of high technologies . ANA - ESOMAR. Retrieved June 01, 2024, from


https://ana.esomar.org/documents/new-market-research-instruments-through-the-application-of-high-technologies-


Research papers

New market research instruments through the application of high technologies (German)

This presentation shows to what extent "High Technologies" are utilised in the various fields of market research. Obviously the two most important areas, namely Ad-hoc Research and Panel Research have obtained important impulses by applying advanced...

Catalogue: ESOMAR Congress 1987
Author: Heinrich A. Litzenroth
Company: GfK
September 1, 1987
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Citation

Litzenroth, H. A. (1987a, September 01). New market research instruments through the application of high technologies (German). ANA - ESOMAR. Retrieved June 01, 2024, from


https://ana.esomar.org/documents/new-market-research-instruments-through-the-application-of-high-technologies-german-


Research papers

The use of high quality software and inexpensive apparatus for high tech research service

This paper describes a pragmatic approach to the adaptation of the very advanced market research systems implemented in the United States to the smaller markets which predominate in Europe. The research service we speak of is based on the use of...

Catalogue: ESOMAR Congress 1987
Author: Goos Eilander
Company: Burke, Inc.
September 1, 1987
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Citation

Eilander, G. (1987a, September 01). The use of high quality software and inexpensive apparatus for high tech research service. ANA - ESOMAR. Retrieved June 01, 2024, from


https://ana.esomar.org/documents/the-use-of-high-quality-software-and-inexpensive-apparatus-for-high-tech-research-service


Research papers

The development of broadcasting research in a changing environment

We take great pleasure in attending this ESOMAR seminar, which gives us the opportunity of bringing to Arab Countries the experience gained by RAI (Radio Televisione Italiana) in facing up to the rapid and tumultuous development undergone by...

Catalogue: Seminar 1987: Research In Arab Countries
Authors: Tito Riccio, Piero Zucchelli
June 15, 1987
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Citation

Riccio and Zucchelli (1987a, June 15). The development of broadcasting research in a changing environment. ANA - ESOMAR. Retrieved June 01, 2024, from


https://ana.esomar.org/documents/the-development-of-broadcasting-research-in-a-changing-environment