Resources Library by ANA

Faster and more effective decision-making through web-based reporting

This paper provides an overview of web-based reporting across a number of dimensions, including why the web should be considered for data reporting; which research applications are most suitable for the web; and what considerations are important when...

Catalogue: ESOMAR Net Effects 2001

Author: Wally Balden

Company: Maritz Research

February 11, 2001

Hypercontext: Same as it never was

Technological advances are engendering debate on the survey production line, but the process is only part of the story. Are we in the grip of a drive not towards insight but towards mere automation? Do we want our data deeper – or just cheaper?...

Catalogue: ESOMAR Net Effects 2001

Authors: Andy Dexter, Joseph Brown

Company: DVL Smith Ltd

February 11, 2001

The future of the market research industry in an online and interactive world

This paper envisions the market research industry within the changing online and interactive future, providing a description of a possible future fuelled by the impact of the internet, and the effects this might have on the market research industry....

Catalogue: ESOMAR Net Effects 2001

Author: Ulf Andersen

Company: KANTAR TNS Malaysia

February 11, 2001

Faster, cheaper, better

Best Western is the world’s largest hotel brand with over 4,000 affiliated hotels worldwide. Quality assurance is of prime importance in order to build and maintain brand equity. To be able to manage quality one must measure it. The paper...

Catalogue: ESOMAR Net Effects 2001

Authors: Jonas Nordén, Jörgen Johansson

February 11, 2001

Research World (October 2000)

More than 1000 professionals from all over the world attended ESOMAR's 53rd Annual Congress, which was held in Vienna. Bob Lederer reports on a dynamic event mirroring exiting times for the global marketing and research industry.

Catalogue: Research World 2000

Author: ESOMAR B.V.

October 1, 2000

Attention marketing in the network economy

In the emerging network economy, attention will be an increasingly scarce commodity. Firms will have think of themselves as operating both in an Attention Market and their core market. Attention will be hard to earn, but if it is viewed as a...

Catalogue: ESOMAR Congress 2000: The Impact Of Networking

Author: Rory MacLeod

September 1, 2000

WWW and international industrial marketing research

This paper describes the impact of the internet on international industrial research. The author discusses the different aspects of the www such as new research objectives and methods and the suitability of these future tools for international...

Catalogue: ESOMAR Congress 2000: The Impact Of Networking

Author: Stefan Binner

Company: bms marketing research + strategy

September 1, 2000

Net and nomadism

This paper analyzes the links between internet technology and relationships in three ways which offer different ways of experiencing time-space relationships: 1. Netrade and client networking: wired in individual and business relationships. These...

Catalogue: ESOMAR Congress 2000: The Impact Of Networking

Author: Francesco Morace

Company: Future Concept Lab s.r.l.

September 1, 2000

Technology acceptance, techno-fears and the rise of the post- modern consumer

This paper explores why some technologies (e.g. IT and telecoms) are well embraced whereas others, such as biotechnology, are more likely to generate anxiety. It examines the role of the internet in disseminating information about biotechnology...

Catalogue: ESOMAR Congress 2000: The Impact Of Networking

Authors: Alison MacLeod, Janet Nash

September 1, 2000