Resources Library by ANA

Audiposter

As presented at WAM 2003 and 2004, the Audiposter project - the new Italian currency for outdoor - focused on the use of advanced portable GPS-based meters, which probably makes Audiposter the first large-scale survey of its kind being done in the...

Catalogue: ESOMAR/ARF WAM Conference 2005: Outdoor/Out-of-Home

Author: Andrea Mezzasalma

Company: GfK

June 20, 2005

Use of multiple technology platforms in consumer panels

Today, the traditional pen and paper method of data collection in consumer panels faces many problems.The paper describes how to use technology to cope with these problems. New technology can be used in improving the quality of data, speeding up the...

Catalogue: ESOMAR Panel Research Conference 2005

Author: Dinko Svetopetric

Company: GfK

April 17, 2005

Understanding your competitors

The paper argues the need to understand and integrate other forms of information, particularly competitor intelligence, with consumer research to deliver information-based consultancy.It introduces different information gathering techniques and...

Catalogue: Asia Pacific 2005

Authors: Alice Page, Sally Lai

Company: DVL Smith Ltd

March 13, 2005

Beyond the research repository

This paper draws on the authors' experience in implementing client side, market research department (MRD) portals for more than 20 organizations around the globe with research budgets ranging from $1 million to $100 million.It outlines the problems...

Catalogue: Asia Pacific 2005

Authors: Chris Forbes, Daryl Maloney McCall

March 13, 2005

InnoSpa

This paper is a part of a literature review for InnoSpa Research Program that is born from companies' needs and interests to understand, measure and develop organizational innovativeness.The program will produce a systemic view of organizational...

Catalogue: ESOMAR Conference 2005: Innovate!

Authors: Tuula Antola, Jukka Pohjola

February 27, 2005

Good design= good experience= good business

Innovation is a theme that runs through every experience IDEO designs whether manifest in a product or a service, an environment or digitally. We have developed methods and tools to stimulate innovation and get from great idea to reality really...

Catalogue: ESOMAR Conference 2005: Innovate!

Author: Alan South

February 27, 2005

From CS to CRM

Although market research firms strive to be more integral to their client's business process, several fundamental characteristics inherent to the way market research is conducted today represent barriers to this integration.New technologies are...

Catalogue: ESOMAR Congress 2004: Integrating Marketing Research in Business

Authors: Vanessa Oshima, Mark Ferris

September 19, 2004

Hunting B2B technology innovations

Developing innovative applications for existing data sources and techniques is the hallmark of good research organizations. Researchers and strategists optimize their investment in data and methodological expertise when they effectively repurpose...

Catalogue: ESOMAR Congress 2004: Integrating Marketing Research in Business

Authors: R. Scott Evans, Anne P. Bartlett

September 19, 2004

Getting an IPG

The purpose of this paper is twofold: explore the impact of an Interactive Program Guide (IPG) on TV tuning once an IPG is deployed in a home; and explore the use of IPGs, user feedback, advertising exposure, and click through rates, with user...

Catalogue: ESOMAR/ARF WAM Conference 2004: Television

Authors: Fontana Fitzwilson, Stan Seagren

June 18, 2004